ORADELL, N.J., May xx, 2008 – In yet another sign of its increasing popularity among the fitness elite as well the consumer at large, ZICO LLC, the pioneer of the fast-growing coconut water category, has inked a series of new distribution deals that will blanket its product line across the North Eastern United States.
The first deal follows an already established relationship with Big Geyser’s, one of New York’s largest independently owned non-alcoholic beverage distributors. According to company officials, ZICO Coconut Water currently is Geyser’s fastest growing brand and will follow the company as it expands into West Chester County, New York.
Additionally, ZICO has signed an agreement with Burke Distributing Company to bring its product to market in Boston and eastern Massachusetts, as well as with G. Housen which covers Vermont, western Massachusetts and northern New Hampshire. A fourth new agreement also was signed with Crescent Marz, part of the Peerless Group, which will distribute ZICO Coconut Water throughout the state of New Jersey.
“We’re thrilled to have such important distributors take an interest in the ZICO brand,” said Mark Rampolla, ZICO founder and chief executive officer. “Our success in New York is starting to cascade into other markets and we’re confident that these distributors are the right partners to help us in offering ZICO as the natural alternative to traditional sports drinks to more and more consumers.”
Founded in 2004 by Mark Rampolla, ZICO is 100 percent pure coconut water with natural flavor essences. With five essential electrolytes, more potassium than a banana, low acidity, no fat, no sugar added, and no cholesterol, ZICO is the natural, refreshing way to hydrate and replenish. ZICO can be found at leading yoga studios, gyms, natural food stores and gourmet markets in select markets across the country. Find out more at www.zico.com.