Los Angeles, California (July 21, 2008) – Big Earth Brands Ltd. announced today its new multi-functional flavored Vital Action Performance Water (VAPW) targeted at action sports athletes will launch in Summer 2008. VAPW is the first in the niche market of performance waters to utilize Fruit Up Premium, the innovative 100% all natural sweetening system made from a blend of clear fruit such as apples and grapes. Fruit Up’s extremely low glycemic index is a more sustainable fuel, allowing athletes to perform longer at a higher level. Each VAPW offers a multitude of vitamins and supplements that specifically and equally target immunity, energy, stamina, and recovery.
VAPW is all-natural performance water equipped with multifunctional supplements designed for every stage of competition.
• Energy: Panax Ginseng is a natural herb that promotes circulation and boosts mental awareness and energy.
• Stamina: Arginine is an amino acid that enhances blood flow and prepares the body for exercise.
• Immunity: Echinacea is traditionally used to prevent infections and stimulates the immune system.
• Recovery: N-Acetyl-L-Cysteine (NAC) to boost Glutathione levels in the body that neutralize free radicals and speedy recovery
In addition, the new action sports beverage also includes 100% of the recommended intake of B3, B5, B6, and B12-the “feel good” vitamins.
VAPW is offered in 7 bold colors with corresponding flavors for a unique visual flavor profile. The color is on the label to reflect the trend of consumers referring to similar beverages by color, not flavor. Available colors include Red, Orange, Purple, Green, White, Pink, and Yellow for flavors Cherry, Orange, Grape, Lime, Lemonade, Strawberry, and Tropical. At 45 calories a serving, VAPW is lower than the other leading vitamin waters.
For more information, please see www.vitalactionwater.com.
About Big Earth Brands Ltd:
Big Earth Brands is a Canadian based functional beverage company. Established in 2006 by David Rankine, Paul Paterson, and Dayan Henson, Big Earth Brands specializes in innovative, better for you & truly functional hydration options. The company entered the North American marketplace with the introduction of Vital Lifestyle Water, the first enhanced water in North America to use the revolutionary 100% all-natural sweetener Fruit Up®. Vital Lifestyle offers specific functional benefits in a low calorie format. Big Earth Brands Ltd. recently launched Vital Action Performance Water, the 100% all-natural, multi-functional enhanced water targeted at extreme/action athletes to aid in Immunity, Energy, Stamina and Recovery. Vital Action Performance Water is available in select convenience and grocery retailers on both coasts of the United States; Vital Lifestyle Water largely propagates specialty natural food centers in the United States and Canada. Big Earth Brands Ltd. will continue to set new standards in beverage innovation by providing the best in functional refreshment. For more information please check out www.bigearthbrands.com.