Northwest Company Launches Phix Energy — New Beverage Provides Sustained Energy and Mental Clarity

Seattle, WA (PRWEB) September 5, 2008 — Phix, Inc. ( has announced the official launch of Phix Energy, the first in a family of tea-based drink mixes designed to enhance health and wellness — naturally. The refreshing, powdered energy drink mix promotes improved energy and mental clarity and was developed under the direction of leading naturopathic physicians and licensed dieticians in a company founded by performance athletes and entrepreneurs. The lightly sweetened beverage is now available in Whole Foods Markets in Seattle, Redmond, Bellevue, and Vancouver, WA and in Metropolitan Markets in Seattle, Federal Way and Tacoma.

A natural blend of green tea anti-oxidants, energy-restoring NADH, eleuthero and yerba maté, Phix Energy provides a gentle and sustained pick-me-up, with no spikes, jitters or crashes. When added to 16 oz. of cold, warm or hot water it’s a great replacement for a cup of coffee or an afternoon can of soda. Phix Energy includes 17 vitamins and minerals and has only 26 calories, 6.5 grams of carbohydrates and 6 grams of sugar per serving. It is 100% vegan.

Phix is a healthy alternative to energy bars and other energy drinks on the market, not only considering what it does contain, but what it does not:
-no artificial sweeteners
-no guarana or taurine
-no artificial colors or flavors

“Phix was founded on the concept that people can live healthier and more energized lives,” said Will Weisman, Founder and CEO of phix, inc. “Phix Energy is the first of four formulations we’re developing to achieve that goal.” About phix

The product has been used by elite athletes to help them train harder and with more vigor, by mothers to sustain better energy levels for themselves and their children and by college students to help them study with better mental clarity. Weisman added, “Phix Energy is fast becoming a smart tool people are using to simply feel better.”

William Contreras, founder of The Vitality Lifestyle, an elite fitness and athlete training company in Nevada, said, “Phix Energy gives my athletes the mental clarity needed on those long training rides to stay focused and safe. It is also easy to grab phix stix and put them in your cycling jersey for a “later-in-your-ride” drink mix. It’s an extremely well thought-out and effective drink.”

Tim Ferriss, author, wrote on Twitter about phix, “.a clever new product that mixes yerba mate with green tea catechins and NADH. Timmy likes it.”

Phix Energy comes in three, all-natural flavors including Teaberry, Citron and Tropic. Conveniently packaged in single-serve phix stix, the energy drink is sold in a 3-pack for $5.99, a 5-pack for $9.99, a 20-serving size “Reload” bottle for $29.99 (with an easy-carry capsule for phixies on the go) or a case of 30 servings for $54.00. Look for phix in the Whole Body section at Whole Foods and in the Wellness section at Metropolitan Markets.

Phix, Inc. is a company dedicated to the idea that we can all live healthier and more energized lives. The company was founded in 2006 when Will Weisman, an avid windsurfer, hiker and successful entrepreneur, searched for but could not find a natural product to help him with his energy levels during exercise. He teamed up with ultra-marathoner Sam Thompson and top naturopathic doctors and dieticians to create the phix line of natural drink mixes. Phix Energy, designed to provide energy and mental clarity, will soon be followed by Phix Sleep for enhanced sleep, Phix Beauty for added natural strength to teeth, nails, bones, hair and skin and Phix Immunity to help fight off colds and other viruses. For more information, visit