BAWLS guarana enjoys continued growth in New York state

Miami, FL – March 5, 2009 – In continuation of an aggressive 1st quarter sales campaign, BAWLS Guarana today announced new partnerships with distributors and retail chains that will fill key territory gaps in the company’s New York sales network.

BAWLS Guarana is the newest addition to the product lineups at two NY-state distributors:
-)Certo Brothers Distributing (Greater Buffalo, NY)
-)Sanzo Distributing (Batavia, NY area)

BAWLS Guarana products will also be carried at two prominent NY-state retailers:
-)Wilson Farms: retailer with more than 200 neighborhood food stores in Upstate NY
-)The Food Emporium: chain of 16 specialty gourmet markets located throughout Manhattan. The stores will be serviced by Distribution Partner Big Geyser in New York City.

“The addition of Certo Brothers and Sanzo Distributing completes our network in Upstate NY and will clear the way to obtain and to service chain entities in the area,” commented BAWLS Guarana VP of Sales Steve Hudson. “These developments in tandem have created real momentum for our overall NY 2009 strategy.”

These new partnerships are part of a still-growing list of new chains and distributors for the 1st quarter of 2009, including the brand’s recently-announced entry into Jewel-Osco stores (a SUPERVALU company) – Chicagoland’s preeminent grocery chain – and the company’s new partnership with Sky Distributors in Oahu, HI.

BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway), Target, Microcenter stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking techies, students, professionals and athletes in need of a Bounce. For more information, visit