Red Bull permanently enjoins and is awarded $2.1 million from grey market distributor

Santa Monica, CA – April 27, 2009 – In a significant step forward in its campaign to protect its distributors, key accounts, as well as consumers from encountering grey market products, Red Bull GmbH and Red Bull North America, Inc. (collectively “Red Bull”), makers of the well-known Red Bull Energy Drink, has obtained $2.1 million and permanent injunctive relief barring a California company from engaging in any further sales, importation or distribution of grey market Red Bull products in the United States.

“Grey market” products are intended for sale in countries outside the United States. U.S. consumers find these cans confusing because they are written in foreign languages, contain over-labeled stickers, product claims that differ from the U.S. product and/or contain nutritional information that differs from the U.S. product and is not in line with FDA Regulations. The $2.1 million payment and permanent injunction, in the form of a consent judgment, is the result of a case filed by Red Bull in the Northern District of Georgia against the Kassir Import-Export Company (“Kassir”) for trademark infringement, copyright infringement, trademark dilution, and various other counts.

“We are pleased that we have been able to accomplish this important step in protecting our brand, key accounts and our distributor network,” says Sélim Chidiac CEO of Red Bull North America. “Red Bull is serious about preventing the importation, distribution and sale of grey market products in the United States. We will continue to take all necessary steps to protect our brand.”

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