“Grey market” products are intended for sale in countries outside the United States. U.S. consumers find these cans confusing because they are written in foreign languages, contain over-labeled stickers, product claims that differ from the U.S. product and/or contain nutritional information that differs from the U.S. product and is not in line with FDA Regulations. The $2.1 million payment and permanent injunction, in the form of a consent judgment, is the result of a case filed by Red Bull in the Northern District of Georgia against the Kassir Import-Export Company (“Kassir”) for trademark infringement, copyright infringement, trademark dilution, and various other counts.
“We are pleased that we have been able to accomplish this important step in protecting our brand, key accounts and our distributor network,” says Sélim Chidiac CEO of Red Bull North America. “Red Bull is serious about preventing the importation, distribution and sale of grey market products in the United States. We will continue to take all necessary steps to protect our brand.”
For more information about Red Bull, visit www redbull.com or www.redbullusa.com.