XYIENCE Gains Spot on Classic Distributing and Beverage Group’s Roster

LAS VEGAS, NEV. (April 2, 2009) XYIENCE announces that a new agreement with Classic Distributing and Beverage Group, distributor of brands like Coors, Corona and Voss Water, means a substantial increase in the Southern California market for its energy drink brand, Xenergy, the official energy drink sponsor of the Ultimate Fighting Championship (UFC). The relationship will yield a greater presence for Xenergy, specifically in convenience store chains like 7-Eleven, as well as another 10,000 independent retailers. Classic’s relationship with Monster ended in December 2008, and capturing that slot enables Xenergy to connect with a consumer base that includes a high concentration of UFC fans. In an article published in late 2008, the L.A. Times deemed the area the “epicenter of mixed martial arts.”

To kick off the relationship, on March 31, Classic welcomed UFC fighter Joe Stevenson, a XYIENCE athlete ambassador, to its City of Industry location. Stevenson, a former UFC welterweight division champion and star of “The Ultimate Fighter” television series, signed autographs and discussed his career as a fighter during a private event attended by Classic’s sales force, management and key accounts.

“Classic’s selection of Xenergy to fill Monster’s seat is a testament to both the quality of our product and the power of our partnership with the UFC. It’s no secret that gaining more shelf space in the Southern California market is a key indicator of a brand’s success. Xenergy already has an established rapport with a huge number of mixed martial arts fans in this region,” explains Csaba Reider, XYIENCE CEO and president. “We have complete confidence that our product’s taste coupled with its strong brand awareness in Southern California will translate to successful sales figures in the months ahead.”

XYIENCE recently added several Costco Business Centers to its list of Xenergy retailers, including three California locations.


XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.

Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)

XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, is the official energy drink of the Ultimate Fighting Championship. The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d. Xenergy is available in retail stores throughout the United States and Canada. Visit www.xyience.com for details.

XYIENCE Supplements

XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-CG3-for increasing strength and stamina and aiding in post-exercise recovery-to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.