Griffin Beverage Company Spreads Extreme Relaxation Across the Great Lakes Region With Freshly Inked Deal to Distribute drank

HOUSTON and WEST BRANCH, Mich., April 2 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (PinkSheets: IBGH) today announced that the company has entered into an agreement with distributor Griffin Beverage Company to bring the company’s signature relaxation beverage, drank(TM), to 41 counties in Michigan.

Griffin Beverage Company was started in 1967 and distributes a wide variety of beverage brands. drank(TM) will join Griffin Beverage Company’s prestigious non-alcoholic lineup, which includes brands such as Faygo(R), Nantucket Nectar(R), Stewarts(R), AriZona(R), Crush(R) and Crystal Geyser(R). Covering almost half of the square miles of the state, Griffin’s five distribution centers in West Branch, Alpena, Saginaw, St. Ignace, and Marquette, MI supply beverages to convenience stores, groceries, bars and restaurants. Through these solid, existing relationships, Griffin Beverage Company started to bring a new wave of relaxation to the region when it started stocking drank(TM) on store shelves this week.

“We are thrilled to form a partnership with Griffin, who has the potential to bring tremendous growth to the drank(TM) brand,” said Peter Bianchi, CEO of Innovative Beverage Group. “This agreement complements the recently announced agreement with Canada Dry Bottling company of Lansing by bringing drank(TM) to the rest of Michigan so that everyone in the state can enjoy its relaxation benefits. Coupled with other major distributor announcements, these Michigan distributor deals are helping propel drank(TM) into becoming a national brand.”

“We had been reading the press coverage about drank(TM) and hearing about how well the product has been selling throughout other areas of the country, so when we had the chance to give it a try, we knew that we wanted to be the company to introduce this unique beverage to our markets,” said Bob Griffin, Jr. of Griffin Beverage Company. “As a first-of-its-kind beverage, we expect that the product will do as well in our markets as it has been throughout other areas of the country.”

drank(TM) is the perfect complement to the growing functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

Griffin Beverage Company joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold in several major markets, including metropolitan areas of Birmingham, Huntsville, Mobile and Montgomery, AL; West Memphis, AR; Atlanta and Macon, GA; Baton Rouge, Lafayette and Shreveport, LA; and St. Louis, MO; Columbus, Jackson, Leland, Meridian, Oxford and Tupelo, MS; Philadelphia, Scranton, and Wilkes-Barre, PA; Clarksville, Columbia, Franklin, Jackson, Memphis, Murfreesboro and Nashville, TN; Austin, Dallas-Ft. Worth, Houston, Livingston and Waco, TX. For more information about drank(TM), please visit: or call 877-DRANK-02. To reach Griffin Beverage Company directly, please call (989)345-0540.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll’ and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

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