PureSport tees up global endorsement deal with LPGA star Angela Stanford

Havre de Grace, Maryland (June 9, 2009)-PureSport, makers of the new, science-based and patent-pending performance drinks that have revolutionized the sports drink category, announced today that it has signed an endorsement agreement with Angela Stanford, who is currently ranked seventh worldwide in women’s professional golf.

Stanford, who has been training with PureSport for several months with great results, now has 12 top-ten finishes in 15 starts dating back to September 2009, including three victories. She shared third place Sunday in the LPGA State Farm Classic.

Under the terms of the deal, Stanford will join PureSport’s unparalleled list of brand ambassadors-elite athletes including Olympians Michael Phelps, Brendan Hansen, Aaron Peirsol and Nastia Liukin-to build global awareness for PureSport and the benefits that come with training with the product.

Stanford will also work with Liukin on a special effort to educate female athletes about the importance of training with PureSport to improve endurance, reduce muscle tissue damage and promote muscle tissue repair.

“PureSport is the most scientifically-sound performance drink on the market, and I’m thrilled to be part of the team they’ve chosen to help them spread the word,” said Stanford. “This product works like nothing I’ve tried before and I love that it tastes great, has no caffeine or added sugar and has about half the calories of other sports drinks.”

Created by Dr. John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin, PureSport’s secret is in its 2:67-to-1 carbohydrate-to-protein ratio, which has been scientifically proven to be the ideal ratio for muscle performance.

Stanford trains five days a week and drinks PureSport Workout before each training session and PureSport Recovery within 30 minutes of completing each workout. Grape is Stanford’s favorite flavor.

“This deal links Angela, who is one of the most exciting, up-and-coming female golfers in the world, with the most exciting, new sports performance drink on the market,” said Eddie Smith of Gaylord Sports, which represents Stanford. “It’s an ideal partnership.”

“We’re thrilled to have Angela on the PureSport team,” says Michael Humphrey, CEO of PureSport. “Like all our athlete ambassadors, Angela trains with the product and has experienced first-hand the benefits of the product. She’s in the best possible position to help us get the word out about the science we’re bringing to the sports drink category.”

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About PureSport

PureSport is a brand of patent-pending, just-add-water Launched in July 2008, Pure Sport took center stage at the Beijing Olympics thanks to Olympians Michael Phelps, Brendan Hansen, Aaron Peirsol and Nastia Liukin, all of whom incorporated PureSport into their Olympic training programs. Created by Dr. John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin, with input from Phelps, PureSport is available in two formulations: PureSport Workout, which is used prior to and during exercise to improve endurance and reduce muscle tissue damage, and PureSport Recovery, which is used within 30 minutes of completing a workout to speed the storage of muscle and liver glycogen and promote muscle tissue repair. PureSport Workout and Recovery formulations are available in grape, fruit punch, lemon-lime and banana-berry. A carton of individual packets (15 servings) and canister (36 servings) of the PureSport Workout formula retails for a suggested $29.99 and $49.99, respectively. Both a carton of individual packets (10 servings) and a canister (11 servings) of the PureSport Recovery formula retail for a suggested $24.99. PureSport may be purchased at Sports Authority, GNC and Vitamin Shoppe stores nationwide, HEB and RunTex stores in Texas, and online at www.puresport.us, www.SwimOutlet.com and www.NutritionExpress.com. For more information, please visit www.puresport.us

About Angela Stanford

Growing up in Texas, Stanford began collecting golf accolades early, winning the 1996 Texas State 4A High School Championship and the 1996 PING Texas State Junior Championship. While at Texas Christian University, Stanford won nine collegiate tournaments and was a four-time All-American and four-time All-Western Athletic Conference (WAC) selection. Since joining the LPGA Tour in 2001, Stanford has won four times. She was a member of the Solheim Cup team in 2003 and 2007. To date this LPGA season Stanford ranks fourth in scoring average and first in top-10s, with seven in 10 starts, and is 3rd on the Solheim Cup points list.