TrimWater Comes To Florida – Now It’s Easier To Look Great on the Beach

NEW YORK (June 23, 2009) – Lifestyle Beverages, Inc., makers of TrimWater, the great tasting, 4 calorie diet water beverage for health and weight conscious people, is pleased to announce it’s launch throughout the state of Florida with R&R International. TrimWater’s proprietary formula, designed to assist with weight control and weight maintenance is a natural fit for the healthy, active lifestyles in the state of Florida.

“We have researched over 100 beverages in the past year alone,” explained R&R President Ron Kasien,” and Trim Water is one of the few that we believe is perfectly positioned for the consumer’s needs, now and in the future. People are more health conscious now than at any time since I’ve been in the business” declared Kaisen. “They want to drink healthy beverages that work, they want their products to help them lose and maintain lost weight and inches, but they are not willing to give up enjoyable taste. Unlike every other low or zero calorie product we’ve tried, there is no after taste to make you regret your choice. In fact, we’ve already started to see TrimWater become the choice of a very demanding group of consumers in the South Beach area: Professional Models.

“TrimWater has had strong acceptance across all demographics but we’ve done exceptionally well with women in their 20’s, 30’s, and 40’s. They’ve had so much hype and so few products that deliver on their promises that they see TrimWater as the Real Deal”, said Lifestyle Beverages Founder David Sackler. TrimWater, at 4 calories and 1 gram of sugar per serving, is the Ultimate Diet Beverage, and is at the forefront of the growing diet beverage segment. According to the recently released report by the American Beverage Association, citing data from the Centers for Disease Control and Prevention’s National Health and Nutrition Examination Survey, consumers of all ages are drinking more low calorie beverages than ever, with the largest growing segments beginning with women in their 20’s, 30’s, and the largest segment being women in their 40’s. Studies also show that these demographics are the greatest spending consumer groups in America. TrimWater’s great tasting, low sugar/low calorie formulation designed to assist with weight maintenance is perfectly positioned to meet the needs and demands of this crucial consumer group.

“We were impressed by R&R’s background in the industry, knowledge of the consumer base, understanding of TrimWater’s positioning, and their prior successes in getting new products into Florida stores. We are confident R&R will put it on the shelves and we’ve seen how quickly the target audience will pull it off – especially once they taste a TrimWater,” said Sackler.

About TrimWater by Lifestyle Beverages, Inc. ( )

TrimWater, by Lifestyle Beverages, Inc., is the first nutritionally enhanced beverage specifically created to help fight the obesity epidemic and assist with weight maintenance and weight control. The Ultimate Diet Beverage, TrimWater’s great tasting, low sugar/low calorie formulation is quickly gaining fans across the country as the beverage that people enjoy and their waists love – no hidden calories, no false promises, no “mysteriously” added weight and inches to your body. At Lifestyle Beverages, we’re trying to help America lose weight one body at a time –

Join the Diet Revolution and drink TrimWater for a trim, healthier you!