Columbus, GA-based Anheuser-Busch Wholesaler, B & B Beverage Company, to Distribute drank

HOUSTON and COLUMBUS, Ga., June 8 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) today announced that the company has entered into an agreement with B & B Beverage Company of Columbus, GA to bring the company’s signature relaxation beverage, drank(TM), to four counties in west-central Georgia.

As the exclusive Budweiser wholesaler for their coverage area, B & B Beverage Company has well-established relationships with key retail accounts including many local, independent food, liquor and convenient stores and national chains like Winn-Dixie and Wal-Mart. In addition to the Anheuser-Busch line of products, B & B Beverage supplies local retailers with non-alcoholic brands including Boylan Soda(R), Sweet Leaf Tea(R) and Icelandic water(R). The company will now help to fulfill the growing consumer demand for drank(TM) by stocking the relaxation beverage throughout its territory, which includes Fort Benning.

“We’re pioneering an exploding sector of the functional beverage category with drank(TM),” said Peter Bianchi, CEO of Innovative Beverage Group. “Strategic partnerships with leading distributorships like B & B Beverage Company allow us to execute our growth plan with the confidence that we have gained support from a well-known, well-established business with scores of local accounts.”

“drank(TM) brings a fresh concept to the functional beverage category and adds diversity to our portfolio of well-known beverages,” said Chris Skinner, Category Space Manager & Non- Alcoholic Brand Manager for B & B Beverage Company. “It’s new, unique and innovative but it also tastes good and delivers on its promise to relax. We see drank(TM) as a true asset to our company.”

drank(TM) is the antithesis of the popular energy drink that currently saturates the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in early 2008, drank(TM) has quickly become the go-to beverage for people looking to alleviate stress relax.

B & B Beverage Company joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold at 7-Eleven stores nationwide and, through its network of independent distributors, at scores of other retailers in major markets across the U.S. For more information about drank(TM), please visit:, call 877-DRANK-02 or follow us on Twitter @slowyourroll. To reach B & B Beverage, call (706) 324-1313.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

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