Imperial Beverage Co. to Distribute drank in Southwest Michigan

HOUSTON and KALAMAZOO, Mich., July 14 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) has announced a partnership with Kalamazoo, MI-based Imperial Beverage Company, to distribute the company’s signature beverage, drank(TM), a 16 oz. lightly-carbonated beverage formulated with melatonin, valerian root and rose hips to help one relax. Under the agreement, Imperial Beverage Company will bring drank(TM) to stressed-out consumers in nine counties throughout southwest Michigan including Allegan, Barry, Berrien, Branch, Calhoun, Cass Kalamazoo, St. Joe and Van Buren.

Imperial Beverage Company is a long-standing beverage wholesaler in the Kalamazoo area and currently provides products to more than 1,000 on- and off- premise accounts including local convenience stores and supermarkets. Their beverage portfolio is comprised of non-alcoholic and alcoholic products from companies such as Coors Brewing Co.(R), Labatt Brewing Co.(R), Boston Beer Co. (Sam Adams Beer)(R), Sutter Home Winery(R), LINDEMANS(R) Wines, Faygo Beverages(R) and Jones Soda(R).

“drank(TM) is wildly popular throughout the south and we are excited to add this first-of-its-kind functional beverage to our lineup of category leaders,” said Matt Kurzmann, brand manager, non-alcoholic, beer and wine, Imperial Beverage Company. “The addition of drank(TM) demonstrates our company’s mission to help the retailers that we serve identify new trends that will generate additional revenue streams. drank(TM) not only offers consumers a functional, non-alcoholic beverage with superior taste, but it has already developed a loyal and rapidly-expanding customer base to ensure our retailers rapid sell-through.”

“Residents in Michigan and the surrounding states have been very receptive to adopting drank(TM) as their relaxation beverage of choice, so much so that we had to expand our distribution and look to yet another large, local distributor to keep up with the growing demand for our product,” said Peter Bianchi, CEO of Innovative Beverage Group. “Along with its expertise in representing well-known brands that have been around for years Imperial Beverage Company has the existing relationships with local retailers that are instrumental in building brands and expanding distribution of a new and innovative product like drank(TM).”

With a slogan of “slow your roll(TM),” drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

Imperial Beverage Company joins an extensive network of regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup, including 7-Eleven stores nationwide. For more information about drank(TM), please visit:, call 877-DRANK-02 or follow the brand on Twitter @slowyourroll. To reach Imperial Beverage Company, please call (269) 382-4200.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation(TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the “Company”), as well as those contained herein, that are not historical facts are “forward-looking” statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management’s Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company’s strategies regarding growth and business expansion, including future acquisitions; (b) the Company’s financing plans; (c) trends affecting the Company’s financial condition or results of operations; (d) the Company’s ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company’s ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” and similar expressions are generally intended to identify forward-looking statements.