Tampa Bay Get Ready to ‘Slow Your Roll’

HOUSTON and TAMPA, Fla.,. July 20 /PRNewswire-FirstCall/ — The dead of summer brings hot temperatures and raging storms to West-Central Florida. Luckily, this year residents will be able to cool off and relax with the world’s first extreme relaxation beverage, drank(TM). Today, Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced that the company has entered into an agreement with Thirsty Pig Distribution to bring the company’s signature relaxation beverage, drank(TM), to the region; this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect to consumers.

Having already stocked the product on store shelves from the beaches in St. Petersburg and Clearwater to the tourist Mecca of Orlando, Thirsty Pig Distribution was established specifically to fulfill the growing consumer demand for drank(TM). The company will continue to stock the relaxation beverage in convenience and grocery stores throughout the region including those located in the Tampa, St. Petersburg, Clearwater, Lakeland, Plant City, Orlando, Sarasota, Bradenton, and Sanford and Kissimmee markets.

“Central Florida, especially the Tampa Bay and Orlando areas, is a key region for drank(TM). Not only are these among the most populous cities in Florida but they are major tourist destinations attracting year-round vacationers from across the globe,” said Peter Bianchi, CEO of Innovative Beverage Group. “By strategically positioning drank(TM) in such tourist destinations we are not only attracting local fans but also spreading the word about drank(TM) to countless other markets.”

“We’ve been following drank’s(TM) explosive growth very closely and are thrilled to be the first to bring this new wave of relaxation to these markets,” said Keith Gallops of Thirsty Pig Distribution. “As a first-of-its-kind beverage, the product offers huge growth opportunities for our company and the retailers we serve because it’s unique and part of the newest category in functional beverages — relaxation beverages. It is already selling very well in the region, particularly in the areas surrounding the college campuses — I suppose the students needed some extra stress relief around finals time.”

With a slogan of “slow your roll(TM),” drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

Thirsty Pig Distribution joins an extensive network of regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup, including 7-Eleven stores nationwide. For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter @slowyourroll. To reach Thirsty Pig Distribution directly, please call (813) 215-3378.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll’ and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

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