Athletes Wanted: Healthy Sports Drink Company Seeks Everyday Athletes To Feature On Labels


Concord, MA (PRWEB) July 30, 2009 — owater, the maker of healthy sports drinks, has launched a national search for inspiring athletes from around the U.S. to feature on their owater labels. The company is asking athletes to submit their pictures and stories at, where contenders will be profiled and the public will able to vote for their favorites. The best stories will be selected quarterly, and owater will work with the selected athletes to create their unique owater labels.

“We want to celebrate the unsung sports and fitness heroes of the world,” said Tom First, CEO and founder of owater. “Maybe you run marathons, surf big waves or climb mountains. Maybe you volunteer your time as a coach, inspiring young athletes. Whatever sport you pursue, if you have an inspiring story, we want to hear about it. You might end up on an owater label!”

owater started featuring a variety of athletes on their labels last March; including well known professional athletes like Steve Young, Jacoby Ellsbury and Matt Holiday as well as unknown athletes across a wide range of sports, including triathlon, lacrosse, snowboarding, even big wave surfing. The company says it was subsequently deluged with inquiries from athletes asking how they could get their own label. The Are You An owater Athlete? program invites athletes to apply directly at, and gives the public the chance to weigh in on the next picks for new owater labels.

Athletes interested in submitting their stories can visit and fill out an application, where they can submit pictures, video and the reason they think they should be on an owater label. Each applicant’s story will be posted in the online Are You An owater Athlete? Gallery, where friends, family and the general public can vote on the contenders. A panel of owater judges will review the top contenders, and select the athletes that will appear on an owater label.

infused owater, owater’s line of healthy sports drinks, is made with all-natural ingredients (no artificial sweeteners or coloring) and contains only 70 calories per bottle, which is about half the number of calories of most other leading sports drinks. Infused owater flavors — all of which are made with pure water, electrolytes and antioxidants, natural fruit flavor and a touch of pure cane sugar — include black raspberry, lime-lemon, blueberry, strawberry-pomegranate, peach-mango, pineapple-orange-banana and coconut.

owater is an independently-owned company based in Concord, Massachusetts that makes healthy drinks for active people, including unsweetened owater, infused owater and sport owater lines. Founded by Tom First, who also co-founded Nantucket Nectars, the company distributes its healthy drinks in grocery stores and markets around the country, including Whole Foods, Stop & Shop and Wawa. More information about the company can be found at