With every purchase of specially marked 16-ounce re-sealable cap cans of JOLT Energy Drink, consumers receive a free song download and a chance to win weekly prizes at www.joltenergy.com. The Grand Prize is a VIP trip to see one of the featured artists live.
Island Def Jam is providing free songs from artists Ida Maria, Hoobastank, Electric Touch, Monty Are I, Neon Trees, Shonie, The Urgency and The Rocket Summer.
The promotion breaks August 10, 2009 in thousands of participating convenience and drug stores across the U.S. Concept One Communications, Westport CT, handles the “Every JOLT Rocks” effort, including all web and in-store elements.
About JOLT: The JOLT brand is synonymous with energy. JOLT, a pioneer in exhilarating beverages, continues to energize hectic lives by offering an energy drink with the optimal levels of taurine, B vitamins, ginseng, guarana and caffeine. JOLT Energy Drink comes in 7 great tasting flavors: Blue Raspberry, Cola, Cherry, Orange, Grape, Passion Fruit and Ultra Sugar Free. For more information on JOLT please visit www.joltenergy.com.
About Island Def Jam Company: The Island Def Jam Group is one of the largest recording groups in the world and operates several top notch recording labels offering a variety of musical genres, from rap to R&B to hard rock. Island Records focuses on adult contemporary and alternative rock artists such as Lionel Richie, Melissa Etheridge and The Killers. The group’s other half, Def Jam Recordings features some of the top rap and R&B artists, including LL Cool J and Method Man. Island Def Jam also oversees smaller labels such as Def Soul, Lost Highway, and Roc-A-Fella Records. Island Def Jam is a division of recording industry giant Universal Music Group.
About Concept One Communications: A nationally ranked integrated marketing agency based in Westport, CT that works with leading national consumer brands, including JOLT Energy Drinks.