Bills announce Power Trip as official energy drink

Orchard Park, N.Y. – The Buffalo Bills announced today a new partnership agreement with Power Trip Beverages, Incorporated. Power Trip will be the official energy drink of the Buffalo Bills and will be the exclusive energy drink and energy shot at Ralph Wilson Stadium.

Other elements of the Power Trip partnership include product sampling during game days inside the Bills Field House and parking lots of Ralph Wilson Stadium, along with advertising and promotional opportunities.

Power Trip will sponsor the Bills, “Honorary Team Captain,” promotion where fans may register at Tops Friendly Markets for the opportunity to be the Bills “Honorary Team Captain” at each home game. The winners will receive four home game tickets, a customized jersey, four on-field pregame passes and recognition on the Bills scoreboard.

In addition, for every home game that the Bills hold their opponent to zero points in the third quarter, the “Power Trip Alert” promotion will provide fans with a complimentary Power Trip energy drink the day after the game. Fans simply need to bring their game day magazine Power Trip ad to any participating NOCO Express retail location on the day following the game to redeem.

“We are excited to partner with Power Trip energy drink and provide loyal Bills fans with more unique game experience opportunities,” said Bruce Popko, Bills senior vice president of business development. “Power Trip tastes great and is an energy drink that is already gaining popularity with Bills fans, and this partnership presents both parties with unique opportunities to display and share our brands.”

“As a native of the area I am proud and excited to be partnered with the football team and organization that I’ve been a fan of since a kid,” said Doug Stuart, founder and president of Power Trip Beverages. “The Buffalo Bills are a top brand in Western New York and Power Trip is thrilled to partner with them during their historic 50th Season. We know that the Power Trip partnership with the Bills will have great energy and we look forward to extending our brand to Bills fans all across the region.”

Power Trip® Beverages, Inc. is a South Florida-based company that has become a diversified beverage company with one of the fastest growing energy drink brands in the country. Recognized as a flavored vitamin energy specialist, the company offers a line-up of five energy drinks – Original Blue, Mango, Power Trip “0” The Extreme and the all new and one of its kind Coconut – made from the highest quality ingredients designed to rival or exceed the current market leaders. Power Trip is also a recognized leader in the shot category and its 2.5 ounce Vitamin Power Shot which started with an Extreme Citrus flavor and now offers Mango and Berry Punch, has received industry acclaim.. Power Trip® energy drinks are more vitamin-packed than any of the other leading energy drinks on the market today. Power Trip® Beverage products are currently available in 25 states including New York, Florida and California, and sold via the web at and In addition, Power Trip products are available internationally throughout the Caribbean and the Middle East. Power Trip has also recently taken on world-wide sales and distribution rights for Hooters Energy Drink, Kwencher Flavored Waters and has been handling the well-known Ron Jon Water brand for several years. For more information on Power Trip® Beverages, its various sponsorships, promotional and sampling tours in a specific region and the company’s complete product lineup, visit

Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills have won two American Football League (AFL) Championships (1964 – 1965) and won an NFL record four straight AFC Championships (1990 – 1993) that included four trips to the Super Bowl. The Bills are a progressive organization and pride themselves on the regionalization of their team. They hold their training camp in Rochester, NY and were the first NFL team ever to play a home game in Canada with the Bills Toronto Series that began in 2008. As Western New York’s top-rated sports and entertainment choice, the Bills annually entertain nearly one million fans at Ralph Wilson Stadium, produce the region’s number-one rated sports television programming, have one of the NFL’s largest fan clubs with the Bills Backers, and host the most visited team website in Western New York. Under the guidance of newly elected Hall of Fame member and original team founder, Ralph C. Wilson, Jr., the Bills are celebrating their 50th Season in 2009. For more Bills information, visit or call (716) 648-1800.