mix1 Beverage Company Appoints Matthew M. Riegner as Chief Financial Officer

BOULDER, Colo. (September 17, 2009) – mix1® Beverage Company, an emerging leader in the functional beverage and performance nutrition category, today announced the appointment of Matthew M. Riegner as chief financial officer. This announcement comes shortly after the company’s closure of its first round of institutional funding – a $6 million investment from the Highland Consumer Fund – and demonstrates the company’s commitment to accelerated growth.

Riegner joins mix1 after five years as director of corporate development, treasury and M&A at Englewood, Colo.-based CSG Systems International Inc., where he led the financial-related aspects of the corporate development function. At CSG, Riegner was responsible for building and maintaining CSG’s long range financial model, transaction due diligence, financial modeling and ROI/valuation analysis. Riegner also helped lead a variety of corporate treasury functions, including management of CSG’s various capital structure elements, cash management program, credit facilities and equity repurchase program. In addition, Riegner helped lead the closure of five acquisitions representing an investment of approximately $200 million.

Before helping successfully grow CSG’s business, Riegner was a research analyst for Greenwood Village, Colo.-based Janco Partners Inc., and held various research and analyst positions at UBS Pain Webber – Schneider Securities Inc., Nordby International and the Boulder Financial Group. Riegner is a graduate of the University of Colorado at Boulder. Riegner’s financial industry leadership experience also includes holding the Chartered Financial Analyst (CFA) designation since 2005, as well as being an active member of the Association for Investment Management and Research and the Denver Society of Security Analysts.

“We are extremely pleased to welcome Matt to our management team. He brings a broad base of financial experience and expertise and has demonstrated his ability to help deploy capital effectively to grow a business,” said Bob Pinkerton, the company’s chief executive officer. “With Matt on our team, we are better prepared to accelerate our national growth following our new partnership with the Highland Consumer Fund.”

Pinkerton and Riegner worked together previously when Pinkerton was senior vice president of M&A and strategic investments and corporate treasurer for CSG Systems International Inc.

At mix1, Pinkerton had held both the CEO and CFO titles, and now will be able to focus primarily on his role as CEO.

About mix1 Beverage Company

mix1 is a beverage company providing high quality, all-natural products that support health, wellness and performance through truly functional nutrition. mix1’s current product portfolio includes an enhanced protein pre/post-workout and meal replacement shake, available in tangerine, mango, blueberry-vanilla, key lime and mix-berry; and a high-antioxidant fiber drink with the antioxidants of nine servings of fruits and vegetables, as well as eight grams of fiber, available in dark-berry and orange twist. All mix1 products are offered in 11-ounce bottles. Wes Brasher, Dr. James Rouse, N.D., and Greg Stroh co-founded the company in Boulder, Colo., in 2006 based on inspiration from the active, healthy lifestyles they enjoy in their home state. mix1 products are sold at Kroger, GNC, Vitamin Shoppe, Whole Foods Market, King Soopers, Meijer, HEB, Stop & Shop, Fred Meyer, Ralphs, Amazon.com, Lifetime Fitness, and 24 Hour Fitness, among others. For more information, visit www.mix1life.com.