Drank Beverage Rolls Into San Diego to Spread a Wave of Extreme Relaxation(TM) to the Sunny City

HOUSTON, and SAN DIEGO, Sept. 23 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) has announced a partnership with 5 Star Beverage to distribute its proprietary product, drank(TM), a 16 oz. lightly-carbonated beverage formulated with melatonin, valerian root and rose hips throughout San Diego County which touches the Mexican border to the south and Orange County to the north.

With more than 1,400 accounts, 5 Star Beverage is the premiere distributor responsible for satisfying the thirst of anyone in San Diego County, from zoo workers to surfers. Drank(TM) joins other well-known products in 5 Star’s portfolio including Xyience(TM) Energy Drink, Sweet Leaf Tea(TM), Myoplex(R), Designer Whey(R), and Xing Tea.

“Difficult times around the country have reached even the traditionally relaxed folks of San Diego,” said Satwant Gill, President of 5 Star Beverage. “With the addition of drank(TM) to our portfolio, we look forward to reducing the stress of our residents and providing the retailers that we serve with an industry-leading product that comes with a built-in fan base.”

“After recent national media coverage on programs including Good Morning America, The Tonight Show With Conan O’Brien and the Fox News Network, consumers from across California have been calling our offices looking for a local retailer that carries drank(TM),” said Peter Bianchi, CEO of Innovative Beverage Group. “By signing a distribution deal with 5 Star, which has established relationships with stores, schools, markets and more, we are now able to provide San Diegans with this popular beverage and a proven way to relax and take the edge off.”

With a slogan of “slow your roll(TM),” drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.

5 Star Beverage joins an extensive and growing roster of regional distributors that have added drank(TM) to their New Age beverage lineup. For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll. To reach 5 Star Beverage, please call 858-549-3500.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation (TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

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