POM Wonderful Debuts New Pomegranate Juice Blends

LOS ANGELES (February 8, 2010) – POM Wonderful, the largest US grower of pomegranates and producer of 100% pomegranate juice, is proud to announce the launch of two new 100% juice blends: Pomegranate Kiwi and Pomegranate Nectarine. POM Wonderful’s line of pomegranate juices are gluten free, contain polyphenol antioxidants and a good source of potassium which helps regulate blood pressure. Pomegranate Kiwi also provides 100% of one’s daily serving of vitamin C.

POM Wonderful takes the same care in producing its pomegranate juice blends as it does its 100% pomegranate juice by selecting 100% juices that will complement the unique sweet tart taste of Wonderful pomegranates and by meticulously blending the two 100% juices listed on the front label. Like it’s 100% pomegranate juice, POM Wonderful’s pomegranate juice blends contain no added sugars, filler juices or artificial ingredients.

POM Wonderful exclusively grows the Wonderful variety of pomegranate and manages the entire process from tree to bottle when making POM Wonderful 100% Pomegranate Juice. By growing, hand picking and crushing each pomegranate that goes into its pomegranate juice, POM Wonderful can guarantee that every bottle contains pure pomegranate juice with an authentic sweet-tart taste and a consistent dose of polyphenol antioxidants.

Polyphenol antioxidants help protect the body against free radicals, unstable molecules that damage the body on a cellular level and over time can lead to chronic diseases such as heart disease and cancer. A recent study revealed that POM Wonderful 100% Pomegranate Juice demonstrated the most complete free radical scavenging activity, greater protection of LDL-cholesterol from oxidation, and the highest polyphenol content compared to several healthy beverages including red wine, juices and teas. Unlike other antioxidant studies, this study determined overall antioxidant content and functionality by performing four tests on each beverage.*

Available in a 16 oz. size, Pomegranate Nectarine and Pomegranate Kiwi are available year-round in the refrigerated sections of supermarkets nationwide next to POM Wonderful 100% Pomegranate Juice and POM Wonderful’s three other 100% juice blends: Pomegranate Blueberry, Pomegranate Cherry and Pomegranate Mango.

For more information about POM Wonderful Pomegranate Juice, visit: www.pomwonderful.com.

* N. Seeram, M. Aviram, Y. Zhang, S. Henning, L. Feng, M.Dreher and D Heber. Comparison of Antioxidant Potency of Commonly Consumed Polyphenol-Rich Beverages in the United States. Journal of Agriculture and Food Chemistry, 2008

About POM Wonderful

POM Wonderful is the largest producer of California Wonderful pomegranates and the company exclusively grows and sells this variety. POM Wonderful’s pomegranates grow in central California, in the sunny San Joaquin Valley. Fresh pomegranates are in season from October through January and November is National Pomegranate Month.

POM Wonderful also uses its fresh pomegranates to make its delicious, all-natural POM Wonderful Pomegranate Juice and extract POMx, an all-natural, ultra-potent concentration of polyphenol antioxidants. POMx is available exclusively in POMx Iced Coffee, POMx Tea, POMx Pills, POMx Bars and POMx Shots. POM Wonderful Pomegranate Juice and POMx Tea are available year-round in the refrigerated section of produce departments in supermarkets nationwide. POMx Iced Coffee, POMx Pills, POMx Bars and POMx Shots are available in select markets. POMx Pills are also available at www.pompills.com. To learn more, visit www.pomwonderful.com.