SECAUCUS, N.J. – BevNET is collaborating with Virgo Publishing to offer a free panel discussion titled “Innovation, Trends and Issues in Functional and Enhanced Beverages” April 28 during the 12th annual SupplySide East trade show and conference in Secaucus, N.J. The panel is set for 1-2:30pm and is free to all SupplySide East attendees and exhibitors. John McKenna, publisher of BevNET.com, will moderate the session, and panelists include Kim Ourada, president and COO of Mellow Beverage Company, and Bob Occhifinto, founder and president of NVE Pharmeceuticals.
“We are very pleased to be working with Bevnet.com on this new educational opportunity,” said Peggy Jackson, vice president of Virgo’s health and nutrition division. “The beverage and shot categories are full of innovation. They are also facing some challenges that need to be addressed, so this free session for all SupplySide East participants is very timely.”
Mellow Beverage Company (http://www.mellowwater.com), based in Venice, Calif., markets two lines of enhanced waters, Mellow Day and Mellow Night. Mellow Day includes vitamins, chamomile, blueberry, bilberry, ginkgo biloba, L-theanine, lemon balm, natural fruit flavor and cane sugar. Mellow Night includes the same ingredients but with 5 mg of melatonin. NVE Pharmaceuticals (http://www.nveusa.com), based in Andover, N.J., is a full service contract manufacturer with capacity to produce 30 million “shot” bottles per month. The company can also produce up to 3 million blow-molded shot bottles per week and offers product formulation.
The BevNET session is part of SupplySide East’s “Beverage Day” on April 28, which also features morning education sessions on the recent FDA draft guidance regarding liquid supplements and beverages, a flavor panel hosted by the National Association of Flavors and Food-Ingredient Systems (NAFFS), and a Featured Presentation by Carl Reynolds, senior advisor at the FDA Center for Food Science and Applied Nutrition (CFSAN). “Beverage Day” also includes access to the hundreds of ingredient suppliers and contract manufacturers in the SupplySide East exhibit hall. A special $99 “Beverage Day” registration rate is available to manufacturers and marketers of finished products by registering with promo code BVG1 before April 22.
For more information, visit http://www.supplysideshow.com/2010/east/beverage-day.html