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PRINCETON, N.J. (April 5, 2010) — Bai Brands has introduced Bai5 Costa Rica Clementine, the newest entry in its low-calorie line of antioxidant-rich bottled beverages.
Costa Rica Clementine joins Sumatra Dragonfruit and Panama Peach in the Bai5 family of beverages, which are powered by the coffee fruit — one of nature’s most powerful antioxidants — and made with the organic sweetener Stevia.
“Since the launch of our first Bai beverages, consumers have discovered one of nature’s greatest secrets — the antioxidant benefits of the coffee fruit,” said Bai Brands founder and president Ben Weiss. “Costa Rica Clementine brings another delicious, vibrant option to the marketplace for health-conscious consumers who want to harness the power of coffee’s secret superfruit.'”
Blending fresh fruit flavors with the spirit of the world’s great coffee-growing regions, Bai beverages offer a much more potent concentration of antioxidants than comparable drinks with commonly found ingredients such as acai and pomegranate. Bai introduced its original line of beverages — Tanzania Strawberry, Mango Kauai, Jamaica Blue Berry and Kenya Peach — in August 2009, and later created the low-calorie Bai5 as an alternative to traditional “diet” drinks made with artificial sweeteners.
“We have received positive feedback from consumers around the country about the Bai5 beverages, which don’t carry the aftertaste that are found in many diet drinks on the market,” Weiss said. “With Costa Rica Clementine, we have created another great-tasting, thirst-quenching option for people who are looking for healthier options to boost their energy and meet the demands of their busy lifestyles.”
BAI is available through select retailers in the Northeast, the West Coast and the Midwest. For more information, visit the Bai corporate website at www.drinkbai.com and the “Getting Bai” blog at www.gettingbai.com.