LAS VEGAS, May 28 /PRNewswire/ — In true Las Vegas "go all night" style, Earth Beverages is launching a World Series of Poker-branded line of energy shots in eight flavors, as well as the beverage industry's first-ever full line of "energized" cocktail mixers during this year's World Series of Poker tournament from May 27 to July 17.
"This exciting new venture has been accomplished in great partnership with Harrah's and the World Series of Poker," says Don Mann, chief marketing officer for Earth Beverages, the drinks' brand licensee.
"The shots and mixers will bring gaming players the focus and edge they need to stay sharp and partygoers a great-tasting energized version of their favorite cocktail to extend their afternoon or evening fun." He adds, "The vibe of Vegas and the exploding popularity of the World Series of Poker, online and on TV, brings a level of excitement the energy drink space has been missing—it's a natural fit."
The World Series of Poker Energy Shots, which were developed with a broad array of flavors, colorful packaging and unique merchandising, are intended to benefit convenience and other retail operators by capitalizing on impulse purchases.
The World Series of Poker Energy-Infused Cocktail Mixers are a game-changing first for the cocktail industry. Mann says that: "People who prefer popular cocktails, like Margaritas, Mojitos and Bloody Marys, will now have the ability to enjoy great-tasting energized versions of their favorite drink. With 12 blended mixes, these aren't just the one-energy-flavor-fits-all drink that's become typical in bars and clubs now."
The mixers, packaged in one-liter bottles and with a lower cost-per-drink-served compared to other energy-based cocktails, will also include: Mai Tai, Mango, Piña Colada, Sweet & Sour, Citrus, Pomegranate, Cranberry, Sour Apple and Strawberry.
The 3-ounce shots will come in eight flavors, although different from the mixers: Cranberry, Pomegranate, Citrus, Blueberry, Lime, Orange, Cola and Tropical.