Comax Assists Manufacturers In Masking Salt Flavor

Melville, New York, March 9, 2011 – Too much of a good thing can be just that – too much.  Comax Flavors has made a specialty of developing strategic ways to mask the flavor of salt in applications where salt is a winning ingredient – such as sports beverages – but where overly salty flavor is a losing proposition.

Comax’s Sodium-Masking Flavors are natural, water-soluble ingredients that effectively eliminate the potentially unpleasant, salty taste of isotonic beverages, among other products, while emphasizing the sweetness inherent in the recipe. Sodium-Masking Flavors are also used in some juices, pharmaceutical products, dairy goods and other applications where a certain level of sodium is necessary. Like most of Comax’s masking flavors, each sodium-masking formula is custom-designed to suit specific applications. Comax works closely with its customers to help determine the optimal masking flavor for the exact recipe of a given product.

Comax Sodium-Masking Flavors are among the product offerings of the company’s FlavorLab Division, which also include other special-purpose flavors like Sweetness Enhancer, Bitter Blocker, Acid Reduction and Caffeine Mask.

According to Cathy Armstrong, VP of Corporate Communications at Comax Flavors, “We specialize in assisting consumer product manufacturers by making their healthy formulations taste great. In answering the demand for masking and enhancing flavors, we’re helping our clients create the kinds of products that today’s consumers want and need.”

About Comax Flavors

Comax Flavors was founded in 1977 and remains today a family-run company. Comax is a major innovator in flavor and aroma chemical technologies, using vertical integration to effectively manage all the critical steps in the development process. From its considerable investment in R&D to its advanced manufacturing capabilities, Comax is ideally positioned to help its clients differentiate and distinguish themselves from their competitive environments with a wide variety of taste-appealing, cost-effective flavor solutions – solutions that specifically address the interests and desires of today’s health- and value-conscious consumers.