Indianapolis, IN (March 4, 2011) – Dreyer & Reinbold Racing is excited to announce that Dad’s Root Beer will be back with the team for the 2011 season. The Jasper, Indiana based company will return to DRR, but this year will team with the No. 22 DRR machine of Justin Wilson. The recognizable and popular blue, red and yellow livery will be sported at three IZOD IndyCar events this year, which will include Milwaukee on Father’s Day Weekend, Iowa, and the season-ending event at Las Vegas.
“Dreyer & Reinbold Racing is extremely happy to welcome Dad’s Root Beer back with the team for the 2011 season. Keith and Dad’s Root Beer have been a big part of our team’s growth since 2008. We are thrilled to partner with such a great group of people and look forward to working hard throughout this year to bring value and an excellent return to the Dad’s brand,” commented Dreyer & Reinbold Racing Co-Owner, Robbie Buhl.
Dad’s Root Beer is one of the oldest and most popular soft drinks in America. Founded in Chicago in 1937, Dad’s celebrated its 70th Anniversary in 2007. In the same year, Dad’s was purchased along with the Sun Crest, Dr. Wells, and Bubble Up brands by Hedinger Brands, LLC and licensed to The Dad’s Root Beer Company, LLC. The company headquarters is now located in Jasper, Indiana. With a new dedication to expanding the distribution network across the country, the brand looks forward to continued growth and customer support.
“We’re excited to be back with DRR and Justin Wilson for 2011 and look forward to growing our brand equity with DRR, Justin, and the League. Our sponsorship highlights The Dad’s Root Beer Company’s new Indiana home. Watch out for the Dad’s car on Dad’s (Father’s) Day in Milwaukee,” said Keith Hedinger, Dad’s Root Beer’s CEO.
The Dad’s Root Beer Company joined DRR for the 2008 IndyCar Series season. The fan-friendly blue, red and yellow Dad’s Root Beer logo car livery was first unveiled that year at the season finale race at Chicagoland Speedway, near Chicago where the brand was born in 1937. The 2010 season was the first time that Dad’s Root Beer was a primary car sponsor for the Indianapolis 500, and led the race for 15 laps with Mike Conway.
The Indianapolis-based crew will hit the pavement March 14th and 15th for the first open test of the season at Barber Motorsports Park in Alabama. Please stay tuned for more announcements to come in the following days.
About Dreyer & Reinbold Racing
Dreyer & Reinbold Racing is entering its 12th season of full-time competition in 2011, making it one of the longest-tenured teams in IZOD IndyCar Series competition. Current Co-Owners, Dennis Reinbold and Robbie Buhl, first teamed in full-time competition at the Walt Disney World Speedway in January of 2000. With Buhl behind the wheel, the two owners tasted victory in their debut race. The 2009 IZOD IndyCar Series season-opener, on the streets of St. Petersburg, marked Dreyer & Reinbold Racing’s 200th series start. DRR now has over 270 starts to tuck under its belt and has qualified a total of 27 cars for the Indianapolis 500. In its history, the team has boasted a championship list of alumni drivers. Besides Buhl, the team has run Indianapolis 500 winners, Al Unser, Jr., Buddy Lazier, and Buddy Rice, along with IZOD IndyCar Series race winner, Ryan Briscoe. The team has one of the longest lines of heritage in American open-wheel racing and the Indianapolis 500 as Dennis Reinbold’s grandfather, “Pop” Dreyer, built leading roadsters that raced at the Indianapolis Motor Speedway during the 30s, 40s, and 50s.
More information on Dad’s Root Beer can be found at www.dadsrootbeer.com.
More information on the team can be found at www.dreyerreinboldracing.com.
More information on the IZOD IndyCar Series can be found at www.indycar.com.