BOCA RATON, FL (March 30, 2011 – GLOBE NEWSWIRE) — DNA Brands, Inc., (OTCBB:DNAX) announced today that Sand Dollar Distributors has joined a growing list of Anheuser Busch wholesalers in Florida now distributing DNA products. Sand Dollar will service Miami/Dade and Monroe counties covering Key West to Ft. Lauderdale. Sand Dollar will also provide service to most of Palm Beach County. Distribution is set to begin on April 4, 2011.
According to Ralph Sabella, Vice President of Operations for DNA, “The agreement with Sand Dollar is the first with a non-Anheuser Busch distributor since we joined with them and helps us to fill a huge void in our distribution network where, for reasons beyond our control we were unable to utilize the corporate owned Miami Anheuser Busch Distributor.” Sabella added, “We are thrilled to be working with the people, in this heavily populated area, that had so much to do with the success of Red Bull in the Florida market.” In closing, Sabella added, “The timing of the launch could not be better, with our increased marketing and advertising initiatives scheduled to be put into place.”
DNA BRANDS make DNA Energy Drink(R), the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky(TM) and DNA Shred Stix(TM). DNA Energy Drink(R) is a proprietary blend of quality ingredients in three flavors Citrus, Lemon Lime, Sugar Free Citrus. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage. Independent retailers throughout the state sell the DNA Brand products as well as the national retailers Walgreens, CVS, Race Trac and Circle K.
True to its action sports roots, DNA BRANDS, INC., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars intheir own right.
For more infomation about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com.