FaVe Juice Company Announces Surprising New Juices That Raise Vegetable Intake, Reduce Calories

New firm bringing 60-calorie 100% juice blends to U.S. food stores – with three vegetable servings per 8-oz. glass

MIDDLETOWN, N.J., Nov. 15, 2011 /PRNewswire/ — In response to the growing U.S. diet and obesity crisis, the FaVe Juice Company announced the launch of their new all-natural blend of 100% fruit and vegetable juice, FaVe™, this week. Each 8-ounce serving contains a surprising three full daily servings of vegetables with only 60 calories. This is a previously-unattained level of vegetable servings in the U.S. marketplace. The highest existing juices contain two or less vegetable servings in each 8-ounce glass.

FaVe uses a unique patented process to create these juice blends while retaining light and delicious fruit flavors. These juices have half (or less) as many calories per serving as the leading 100% juice brands. No artificial ingredients, preservatives or added sweeteners of any kind are used in the all-natural formulas.

FaVe will be sold in the shelf-stable juice departments of food stores across the country starting in early 2012.

“Daily fruit and vegetable servings are very important. The USDA MyPlate suggests an average of 9 to 10 servings is optimal — but most Americans average less than half this amount, or about four servings per day,” said David Kirkpatrick, Chief Marketing Officer for the new company.

“Calories are also critical. We face an obesity epidemic in the United States”, continued Kirkpatrick. “More than two-thirds of Americans (over 190 million people) are overweight or obese. Childhood obesity has tripled in the past 30 years. In 2010, 38 U.S. States had obesity rates above 25 percent. Back in 1991, no U.S. State had an obesity rate above 20 percent.”

Kirkpatrick concluded by saying “we want to surprise consumers with innovative, delicious, healthier choices for beverages, while increasing vegetable consumption. We are very proud of our unique formulas, and we look forward to bringing consumers the best-tasting and healthiest 100% juice products possible.”

Fact file: Each 8 fluid ounce glass of FaVe contains:

  • All-natural 100% fruit and vegetable juice
  • Three full servings of vegetables
  • 60 calories
  • No preservatives
  • No added sweeteners of any kind
  • Antioxidant power of vitamins A & C

FaVe comes in three delicious flavors: Strawberry-Banana-Kiwi, Blueberry-Pomegranate-Goji, and Orange-Tangerine-Pineapple.

About the FaVe Juice Company

The FaVe Juice Company is a privately-held new business with the simple objective of developing new and unique 100% juice beverages that deliver light, refreshing great taste and multiple vegetable servings in each glass. The company headquarters are in Middletown, New Jersey with offices and production facilities located in Michigan and California. For more information, please visit the FAQ’s on the Company website www.favejuice.com or email info@favejuice.com. Follow FaVe on facebook™ at www.facebook.com/favejuice.