All Natural Energy Drink+ Employs Social Media Channels and Event Appearances to Organically Drive Brand Awareness and User Engagement
Los Angeles, California (September 7, 2011)— Washington resident, Connor Gill, has won the grand prize of an FMF POWER X Games-spec’d Ryan Nyquist bike by Haro Bikes. The promotion driven through FMF Power Beverage’s social media pages, web properties and event appearances also included a number of runner-up prizes from FMF Racing and Osiris Shoes.
Gill discovered the promotion through Facebook, where FMF cross-promoted it on both the FMF Racing and FMF Power Beverage pages, as well as on Ryan Nyquist’s Facebook fan page. “I’m so stoked, I can’t even contain it,” said Gill. “Ryan has been an idol of mine since I was a little kid, and this bike is amazing. I’ve also been drinking FMF Power Beverage since it came out, and I find it’s really helped me and given me an edge with my own riding.”
“This has been a fantastic promotion and a great success,” said Chief Power Officer of FMF Power Beverage, Frank Kerker. “The breadth of entries exhibits solid brand recognition and meaningful engagement with both our loyalists and new users alike. We’ll be putting together many more promotions of this nature on a consistent basis going forward. We’ve already got the next one queued up and ready to go, and it’s really going to get people talking.”
“It’s always so gratifying to participate in promotions where we get to give back to the fans and community that support The FMF family of brands,” said Don Emler Jr., FMF Power Beverage. “This has been a great example of leveraging the magnanimous nature of a unique athlete like Ryan Nyquist. He was stellar in his efforts to help us spread the word about this promotion.”
Currently available in California, Arizona, Washington and Oregon markets, FMF Power Beverage will soon be rolling out in San Francisco, Las Vegas and select Florida markets. The company plans to make sampling, athlete appearance and distribution announcements via its Facebook page, facebook.com/FMFPOWER, and website, FMFPOWER.com so that fans can be alerted the moment the energy drink+ becomes available in their local markets.
About FMF Power Beverage
FMF Power Beverage is an all-natural, high-powered Energy Drink+ containing a proprietary PowerBlend™: an infusion of clean, healthy nutrients, vitamins and antioxidants for immediate energy and sustained performance. FMF POWER’s benefits stem from its four pillars – Energy, Performance, Hydration and Recovery. FMF POWER is available in Citrus Lemonade and Fruit Punch flavors, both ‘Tunnel pasteurized’ to preserve efficacy and flavor. For more information, load facebook.com/FMFPOWER.
About FMF Racing
Owner and founder Don Emler started FMF Racing in 1973. Don’s vision was to provide the top level US racing equipment at the grass roots level. FMF was formed in Don’s garage and is now located in Rancho Dominguez in a 90,000 square foot, state-of-the-art manufacturing facility. FMF’s goal is simple; design and manufacture the world’s best performance exhaust 100% in the USA under one roof. Visit FMFRacing.com for more information.