
The results brought large gains in share price for Hansen’s despite an overall down market.
According to Nielsen data, in the 13 weeks through June 25, 2011 sales of Monster Energy increased 22.3 percent over the same period in 2010 outpacing growth throughout the energy category which overall rose by 15.8 percent.
Hansen’s gross sales to international customers amounted to $102.6 million in the second quarter of 2011 up from $66.6 million over the second quarter in 2010. The company particularly saw strong growth in Mexico where sales grew by 49 percent over the same period last year and expanded its market share by 9.3 points to 35.2 percent. Additionally, Hansen’s sales in Europe were approximately 102 percent higher than in the same period last year.