Icelandic Glacial Expands Global Reach with Hiring of New VP International

November 29, 2011 — Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water IcelandicGlacial, announced today the hiring of Roger Barrey as Vice President of International. Barrey comes to the Icelandic Glacial team with over 20 years of beverage industry experience including senior international roles with Anheuser-Bush-InBev and Coca Cola.

As head of the International Division, Barrey will be responsible for the worldwide growth of Icelandic Glacial outside of the U.S. and Canada. His 20 years of success in a range of UK and International markets will synergize well with Icelandic Glacial’s global distribution partners and will further the expansion into new territories.

“Icelandic Glacial is proud to announce the addition of Roger Barrey to spearhead our International operations,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “Strong senior level executives such as Roger are an integral part of our business as we continue to grow globally. We look forward to all that the future holds for us as a company and we’re confident that Roger will help pave that path.”

About Icelandic Glacial Natural Spring Water

Born and bottled in Ölfus, Iceland, Icelandic Glacial is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.  An environmental pioneer in the industry, Icelandic Glacial uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.

As a testament to its exceptional purity, Icelandic Glacial was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012.

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.

For more information about Icelandic Glacial, visit  Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”