Icelandic Glacial Teams Up with Georgia FoodIndustry Association to Support Local Initiative End Caps for Education

ÖLFUS, Iceland (August 23, 2011) Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® natural spring water from Iceland, Icelandic Glacial, announced today that it has partnered with the Georgia Food Industry Association Education Foundation (GFIEF) to support their End Caps for Education program.

As part of this alliance, Icelandic Glacial has donated funds to help the GFIEF reach their goal of $120,000 to directly provide scholarships to deserving students in the state of Georgia. Additionally, Icelandic Glacial will be offering water to the End Cap for Education displays which aim to bring awareness to the Foundation’s fundraising efforts. The program, which will have distinct visibility in retail outlets throughout the state, runs during the second half of September.

“Icelandic Glacial is proud to support students seeking higher education in the State of Georgia through the End Caps for Education program,” remarked Jon Olafsson, chairman and co-founder of Icelandic Glacial.  “These local initiatives are a great way for us to support a child’s need for a college education while simultaneously allowing us greater exposure for our delicious water.”

About Icelandic Glacial Natural Spring Water

Born and bottled in Ölfus, Iceland, Icelandic Glacial is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacialpossesses exceptional balance that is the envy of the industry, featuring anaturally occurring low mineral content and naturally high alkaline pH level of 8.4.

Icelandic Glacial wasnamed “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards.

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.

For more information about Icelandic Glacial, visit www.icelandicglacial.com.  Follow us on Twitter @ “IcelandicWater” and Facebook @ “Icelandic Glacial Water”

About Georgia Food Industry Association Education Foundation

The Georgia Food Industry Association Education Foundation (GFIEF) is an organization that has provided scholarships to deserving students since 1995. The foundation has successfully awarded 1,216 scholarships worth more than $1 million over the last 15 years. GFIEF also funds numerous programs for the food industry. The Foundation is run by a group of elected Trustees and as a branch of the Georgia Food Industry Association, the Foundation benefits students of retailers, wholesalers and suppliers doing business in the state of Georgia. As a 501(c)3 corporation, GFIEF qualifies as a charitable organization and donations may be tax deductible. For more information about GFIEF visit www.gfia.org.