September 9, 2011, Kona, HI – Hawaiian Superfruit beverage brand KonaRed™, announced today that they have added KonaRed™ Coconut Water, a mix of goodness from the red, ripe fruit of the coffee plant and the water from young green coconuts, to their functional product line. Due to the recent rise in consumer demand for healthier beverages, the company took its acclaimed KonaRed™ drink and combined it with coconut water to produce the latest and newest member of the KonaRed™ product line. The new beverage is packed with all the same benefits – bioavailability, functionability, sustainability and traceability – and now stands out as containing a high level of electrolytes as well.
“We could not be more excited to offer consumers yet another great tasting beverage that offers amazing health benefits through combining extraordinary levels of antioxidants and electrolytes all in one bottle,” said Shaun Roberts Co-Founder of KonaRed™. “KonaRed™ Coconut Water not only tastes great, but has such a distinct flavor among other coconut waters. It exudes the true flavor of KonaRed™ and Hawaii, where we are inspired and where our products are formulated and produced.”
The coffee fruit found in KonaRed™ Coconut Water contains antioxidants that are absorbed directly at the cellular level – helping to fight inflammation, prevent sickness and provide a long lasting mood boost. Furthermore, the coconuts used are picked at the earliest stage of maturity, more specifically when they have the most electrolytes. KonaRed™ Coconut Water provides more potassium in one serving than a banana, and aides to replenish and rehydrate with every sip.
KonaRed™ Coconut Water will be available starting October 1 at grocery and convenience stores throughout Hawaii, California, Washington, Oregon, Idaho, Utah and Montana; and will continue to rapidly expand to additional markets in the coming months. The suggested retail price for the new beverage is $2.99 -$3.49. Additionally, consumers can purchase the product by contacting KonaRed™ at 808.212.1553, or by visiting KonaRed.com.
In 2008, KonaRed™’s executive team, led by CEO and Co-Founder Shaun Roberts, began to study the benefits of the coffee fruit in conjunction with Kona’s major coffee producers, which led to perfecting extraction methods and months of testing in leading U.S. laboratories to identify its antioxidants and their benefits. Clinically tested and proven from this process, KonaRed™ was created. For more information on KonaRed™, please visit www.konared.com, or call 808.212.1553. We also invite fans to “like” us on Facebook, follow us on Twitter or watch us on YouTube. Taste It! Feel It! Live It!