Pepsi Gives Fans an Exclusive Peek at THE X FACTOR

Pepsi to Give Away a Trip Each Day to Los Angeles to Attend THE X FACTOR Live Taping; Participating Consumers Also Receive Exclusive THE X FACTOR Videos via Their Mobile Devices

PURCHASE, N.Y., Sept. 19, 2011 /PRNewswire/ — Pepsi, the premier partner of THE X FACTOR, announced today that it has launched a nationwide retail promotion giving consumers an opportunity to win a trip to Los Angeles for themselves and a guest to attend a live taping of THE X FACTOR this fall. In addition, Pepsi will provide consumers with daily, never-before-seen THE X FACTOR videos and the opportunity to win additional prizing. The Pepsi promotion will run through Oct. 29, during which time Pepsi will give away a trip to L.A. for a winner and their guest each day.

The Pepsi promotion leverages breakthrough photo recognition technology that turns photo sharing into rewards. To participate, consumers snap a picture with their mobile phone, tablet or digital camera of select THE X FACTOR-branded Pepsi product anywhere Pepsi is sold, and send the photo via text or email to In turn, consumers receive exclusive videos, with new content uploading every day. Additionally, consumers get a chance to win up to 600 daily prizes with one grand prize winner a day winning a trip to L.A. for themselves and a guest as well as tickets to attend a live taping of the show.

“Throughout the season Pepsi will create engaging online experiences for THE X FACTOR fans. By granting exclusive THE X FACTOR video content through Pepsi products, this promotion is just one way Pepsi plans to deepen consumers’ connection with THE X FACTOR,” said Frank Cooper, Global Chief Engagement Officer, PepsiCo Beverages.

“Pepsi have been a fantastic partner. I love that they are doing so much to give all of America a chance to be part of this show,” said Simon Cowell, Executive Producer Syco Television.

Hosted by Steve Jones, THE X FACTOR will make its highly anticipated debut with a two-night series premiere event Wednesday, Sept. 21 (8:00-10:00 PM ET/PT) and Thursday, Sept. 22 (8:00-10:00 PM ET/PT) on FOX. Be there as THE X FACTOR judges Simon Cowell, Paula Abdul, L.A. Reid and Nicole Scherzinger begin their search for undiscovered talent 12 years old and over – both solo artists and vocal groups – who are worthy of the largest prize in television history: a $5 million recording contract with Syco/Sony Music and to be featured in a Pepsi Super Bowl commercial.

Consumers can find select THE X FACTOR- branded product on Pepsi, Diet Pepsi and Pepsi MAX 12-, 20- and 24-pack cans as well as 2 liter and 20 ounce bottles at retailers nationwide now.


About PepsiCo

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses — Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola — also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit


THE X FACTOR is produced by Syco Television and FremantleMedia North America. Simon Cowell, Rob Wade and Siobhan Greene are executive producers for Syco Television. Cecile Frot-Coutaz, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America. The show is scheduled to premiere this fall on FOX.

THE X FACTOR has aired in over 25 territories including Australia, Belgium, France, Colombia, The Netherlands, Russia, Spain, Turkey and the UK. The show was the number 1 program in the UK with a peak audience of 17.7 million viewers, with the final achieving a peak audience of 21 million and a 65% audience share. The format has also been the number 1 program in Denmark for the last four years, watched by 40% of the population. In 2010, THE X FACTOR was the number 1 program in Hungary, the number 1 entertainment show on VOX in Germany, and the number 1 program in Finland for young adults (15-34). In 2009, THE X FACTOR was the number 1 entertainment program for young adults (15-34) on W9 in France, the number 1 entertainment show in Greece for Antenna and in Italy on Rai2, and the number 1 program in The Netherlands on RTL4 for young adults (20-34). In some markets, THE X FACTOR has increased the channel average demographic by up to 250%.

The format has received numerous honors worldwide, including three BAFTA awards, numerous NTA awards and the coveted Rose d’Or. In the U.K., an unprecedented 1.5 million iTunes downloads were made from “THE X FACTOR” contestant performances in 2010. Globally, more than 100 million records have been sold by artists launched through the series, including over 90 #1 singles and albums and 150 Top Ten records.