Pulse Beverage Places Cabana Lemonade With Nature’s Best

Agreement Spurs Growth and Paves Way for Distribution of Pulse® NutriPurposeTM Beverages in USA and Asia

DENVER, CO–(Marketwire – Oct 11, 2011)The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse” or the “Company”), makers of the PULSE® brand of “good-for-you” NutriPurpose™ beverages, today announced that it has placed its Cabana™ Lemonades by Pulse with Nature’s Best “The Natural Products Distributor®” based out of California.

Nature’s Best fleet of multi-temperature delivery trucks serves health and natural food stores in many Western States and its distribution system includes ocean-going container ships that serve its customers’ overseas markets such as Asia. They specialize in retail marketing support, web services and sales management consulting.

Paddy Sheya, VP and National Sales Manager, said, “We just received our first order from Nature’s Best and before the product has been delivered they have orders in place; a very positive sign of things to come. The Natural channel of trade will be a major asset for Cabana 100% Natural Lemonades and Nature’s Best is one of the best distribution systems to supply this channel.”

Bob Yates, CEO of Pulse, commented, “Partnering with Nature’s Best is a perfect fit for our All-Natural Cabana™ Lemonades which will expand our growth in the Western USA, provide a connection to the important Asian markets and will pave the way for our launch of our Pulse® NutriPurpose™ beverages.”

Details of the Company’s business and agreements can be found as part of the Company’s continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database. For more information, please visit: www.pulsebeverage.com.

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com.