BELLINGHAM, WA (Marketwire – March 28, 2011) – Sweet Green Fields (SGF), a leading producer of high purity stevia products, today announced it has signed a multi-year agreement to become the exclusive stevia ingredient supplier to Zevia, an all-natural, zero calorie diet soda alternative that is the best-selling soda in natural products stores nationwide. One-hundred percent of all stevia provided to Zevia will come from SGF’s new crops grown right in the US, which boast an unprecedentedly high Reb A yield and industry leading quality controls, while still remaining cost competitive.
“Zevia is a growing company committed to quality, and stevia is one of the key ingredients in its product, as the calorie free natural alternative to sugar and artificial sweetener,” said Mike Quin, SVP Sales & Marketing of SGF. “Therefore, Zevia sought a stevia supplier with the highest level quality controls possible, that could scale to meet increased demand, and yet also be cost-effective. They found Sweet Green Fields can deliver on all those points, and we are excited about the new partnership.”
SGF recently announced its first successful commercial stevia crop grown in the US; the plants were grown in California and boast an industry leading 80%-plus Reb A yield. Reb A is the sweet glycoside extracted from stevia plants and is highly sought after by food and beverage manufacturers as the only all natural, zero calorie sweetener available. For the past decade SGF has invested substantial resources in plant breeding research to create high yield Reb A, including those used for the US crop. Because SGF’s stevia crops yield such an unusually high Reb A content, the company is able to extract maximum quantities in a cost efficient manner, which allows SGF to maintain competitive prices within the global stevia market.
“Zevia began working with Sweet Green Fields last year and we have always been impressed by their quality product and operations,” said Paddy Spence, CEO of Zevia. “The fact that SGF now has a commercial US stevia crop was very attractive, given that our consumer places high value on products that utilize locally grown ingredients.”
Zevia is the first and only brand focused on natural, zero calorie sodas and contains no artificial sweeteners, colors, flavors or preservatives. Zevia currently offers twelve great-tasting flavors and is available at Whole Foods Market, Sprouts, Sunflower Farmers Market, Henry’s, Fred Meyer, Kroger, Earth Fare and many other natural and specialty food stores and grocery stores nationwide.
About Sweet Green Fields
Sweet Green Fields (SGF) is a leading producer of sweeteners derived from stevia including high-purity Rebaudioside-A (Reb-A). With a vertically integrated supply chain operating in three continents, SGF markets natural sweeteners globally to food and beverage companies. SGF also provides formulation assistance with its line of sweeteners. The company has formulated reduced sugar applications in beverages, dairy, baking, and confectionary. www.sweetgreenfields.com
About Rebaudioside-A (Reb-A)
Derived from the stevia plant, high purity Reb-A is the first all-natural, zero calorie high intensity sweetener that delivers on key food and beverage formulation metrics: heat stable, pH stable, low Glycemic index, zero calories, shelf stable, non GMO, Kosher and cost competitive on a sweetening unit basis.
Zevia is the first all natural, zero calorie soda on the market sweetened with stevia. Zevia is “what soda should always have been,” and it provides an alternative for soda and diet soda drinkers who are looking for beverage options without sugar, calories and artificial sweeteners. With 100 percent natural formulas that are vegan, Kosher and gluten-free, Zevia is available in twelve flavors, including Cola, Ginger Root Beer, Dr. Zevia, Black Cherry, Ginger Ale, Lemon Lime Twist, Orange and the newest flavors Caffeine Free Cola, Cream Soda, Grape, Mountain Zevia and Grapefruit Citrus. Zevia is sold at natural and specialty food stores and grocery stores nationwide. Please visit www.ZEVIA.com to learn more about Zevia. Follow us on Twitter http://twitter.com/ZEVIA or “like” us on Facebook http://www.facebook.com/ZEVIA.