New York, NY (April 20, 2011) — TY KU Premium Sake & Spirits proudly announces that its new premium sake, TY KU Sake Silver (“Imported Sake Domestic Price,”) was honored with the very first annual HOT, NEW, NOW Award by the Wine & Spirits Wholesalers of America (WSWA). “The HOT, NEW, NOW Award is a huge honor and we are extremely proud as TY KU Sake Silver is setting the benchmark for imported Japanese sake at an unprecedented value price point,” says Tara Fougner, TY KU Director of Marketing. The award was voted on by WSWA members, including all attending media, based on taste, presentation, marketing & appeal, and TY KU was the only brand selected out of every single beverage (including all wines and all spirits) at the 2011 WSWA Conference. During the WSWA Conference, TY KU also promoted its Japan relief program in which the Company is donating $1 from every bottle sold in April and May to The Red Cross Japan Relief in order to support Japan in its time of crisis.
TY KU Sake Silver is the new face of premium imported Japanese sake with its exceptional quality, smooth flavor profile, contemporary style and unparalleled value price point. Expertly brewed in Nara, Japan, TY KU Sake Silver is a premium Junmai sake, representing the top 15% of all sakes in the world. TY KU Sake Silver, is one of the purest beverages on the planet, made from only four all natural ingredients – pristine water, Akebono and Yamada Nishiki rice milled more than 30%, famed #9 yeast and handmade koji. The entire TY KU Sake portfolio including TY KU Sake Silver is 100% free of gluten, tannins, and sulfites and is lower than wine in acidity, so it is rapidly converting wine drinkers en masse (premium sake is consumed like white wine). TY KU Sake Silver has a fresh, slightly sweet taste with subtle pear notes; its rich flavor is soft and silky on the palate. Although it naturally complements fresh fish, sushi and Asian cuisine, TY KU Sake Silver’s well-rounded body can be paired with a wide variety of lighter / fresh Western cuisine. TY KU Sake Silver is the recipient of the prestigious Five Star Diamond Award (AAHS) and was rated 90pts by Tasting Panel magazine.
ABOUT TY KU
TY KU is the Premier Sake & Spirits Company whose portfolio is based on the premise that ingredients matter, striving to create a wiser way to drink for consumers who care about what they put in their bodies. Combining premium all natural ingredients, age-old distillation/brewing techniques, modern flavor profiles and award winning packaging, TY KU produces the best tasting sake portfolio and all naturally low calorie Asian spirits. The current TY KU premium portfolio includes: TY KU’s premium and super premium sakes (Silver, Black and White), and TY KU’s Low Calorie Asian Spirits—-TY KU Citrus Liqueur and TY KU Soju. TY KU has been honored with numerous awards and accolades including: the coveted Six Star Diamond Award (AAHS), Double Gold Medal (San Francisco Int’l Wine Competition), Platinum Award (SIP), iF Design Award, Rising Star Award (Beverage Information Group) and Breakout Brand (Beverage World) and the HOT, NEW, NOW Award (WSWA).