LAS VEGAS (Oct.13, 2011)— XYIENCE continues to expand its Xenergy energy drink brand’s reach after inking a deal with Skyland Distributing Co. in Asheville, N.C. This relationship opens a potential 500 new retail doors in Western North Carolina for XYIENCE, the official energy drink sponsor of the Ultimate Fighting Championship (UFC). The partnership continues XYIENCE’s goal of landing key distribution outlets in the Southeast. Skyland Distributing will carry all flavors of Xenergy Premium and Xenergy Xtreme.
“This is the first distributor in the Carolinas for us,” said Reuben Rios, XYIENCE vice president of sales. “One of our objectives for the year was to open new relationships with distributors in the Southeast. Skyland is an ideal partner for XYIENCE, they see the potential for Xenergy in their region and understand the power of XYIENCE’s UFC affiliation from a brand awareness standpoint.”
Skyland Distributing represents nearly one-third of North Carolina and gives XYIENCE access to grocery stores such as BI-LO, Food Lion, Harris Teeter, Ingles, Lowe’s Food Stores and Wal-Mart and regional convenience stores such as City Stop, Eblen Short Stop, Enmark, Mountain Energy and Triangle Stop.
“Selecting Xenergy to be one of our key brands was an easy choice for Skyland Distributing Co.,” says Carl Marvin, Skyland Distributing’s trade development manager. “XYIENCE’s affiliation with the UFC along with the fact that it has fewer calories and an exceptional flavor profile made it a product we wanted to offer.”
About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products support an active and healthy lifestyle and are held to the most stringent standards of excellence. Visit www.xyience.com for details.
Xenergy (pronounced zen-er-gy)
Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands. Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pomegranate. Xenergy Xtreme flavors include Frostberry Blast, Fruit Punch, Orange Fuel and Cherry Rush. Xenergy is available throughout the United States and Canada.
About Skyland Distributing Co.
Skyland Distributing Co. is a wholesale beer and wine distributor with headquarters in Asheville, N.C., and serving 24 western North Carolina counties. For more information, visit www.nesdi.com.