XYIENCE Sweepstakes Yields a Substantial Gain in Sales of Xenergy at NOCO Express Convenience Stores

New York retailer reports more than a 50 percent increase in Xenergy sales during promotion

LAS VEGAS — XYIENCE and NOCO Express, a convenience store chain with 34 locations in New York, ended 2010 on a successful note: a 58 percent increase in sales for Xenergy, XYIENCE’s sugar and calorie-free energy drink brand. The spike in sales was the result of a text message-based sweepstakes that ran in 32 participating NOCO locations from Nov. 1 though Nov. 30, 2010. The promotion required no purchase for entry, and the grand prize was a 42” HD television. Both NOCO and XYIENCE agree that the promotional pricing of 2-cans-for-$3 for Xenergy Premium, as well as effective in-store signage and product displays, drew consumer attention and prompted sales.
“The goal was to increase the brand awareness of Xenergy among our customers and we are very pleased with the results,” says Terry Messmer, NOCO Express’ director of merchandising. “Xenergy has a strong flavor profile, which resonates with our customers who have come to trust NOCO to deliver a convenient and quality shopping experience.”

“On the retail level, NOCO’s team executed the promotion perfectly –it’s the enthusiasm and support at the retail level that makes a no purchase required promotion result in a big increase in sales,” states Reuben Rios, XYIENCE’s vice president of U.S. sales. “Brand awareness in the Northeast is steadily increasing for Xenergy. It’s retail partners like NOCO who work with us in the development of promotions that are most effective for their market who are responsible for the success we are experiencing.”
Gary Koster of Williamsville, NY is a NOCO shopper who took home the grand prize.

2/XYIENCE and NOCO Express Promotion
About XYIENCE (pronounced z’eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC). The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush. Xenergy is available throughout the United States and Canada.

XYIENCE Supplements
XYIENCE is the original fight nutrition brand. Its supplements provide ultimate nutrition for peak performance and include products such as NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery and XY-PRO, an advanced protein complex. XYIENCE supplements are available throughout the United States and Canada.