American Beverage Association Statement on “Let’s Move!” Anniversary

On the two-year anniversary of the launch of First Lady Michelle Obama’s “Let’s Move!” campaign, American Beverage Association President and CEO Susan K. Neely issued the following statement:

WASHINGTON, Feb. 9, 2012 /PRNewswire-USNewswire/ — “We applaud First Lady Michelle Obama for her commitment to ending childhood obesity in America with her ‘Let’s Move!’ initiative. Childhood obesity is a complex issue, and we know that everyone has a role to play in reducing it – including government, industry, schools, the public health community and parents. Two years ago today, we proudly stepped up to support the First Lady’s comprehensive approach with our Clear on Calories initiative – and we’re delivering on that commitment. By placing clear calorie labels on the front of every bottle, can and pack we produce, our industry is making it easier for parents and individuals to choose the beverage that’s right for them and their families. This effort, along with our industry providing more choices and fewer calories, will have a meaningful and lasting impact.”

Watch our new TV ad to see how America’s beverage companies are making it easier to choose the beverage that’s right for you – with more choices, smaller portions, fewer calories and clear calorie labels. Visit our website to learn more about other leadership efforts by the beverage industry.

The American Beverage Association is the trade association representing the broad spectrum of companies that manufacture and distribute non-alcoholic beverages in the United States.