WOODBURY, NEW YORK — AriZona Beverages is proud to announce that it has surpassed the 3 million fan mark on its main Facebook page. The incredible milestone comes a few months before the company celebrates its 20th anniversary on May 5th.
This exciting accomplishment is no small feat for the privately owned and family run company. It signifies AriZona’s reach among loyal, active fans that are proud to show their support for their favorite beverage. At its relatively “young” age, AriZona quickly marked their territory as a social media giant, gaining 1,056,508 fans in 2010 and an even more impressive 1,302,082 fans in 2011.
AriZona credits its social media success to its fans and their dedication. The company saw the value in reaching out directly to its consumers, listening to their concerns and ideas and opening up conversations with them. By building and cultivating these relationships, AriZona has stomped the competition: Snapple, Lipton and Nestea have yet to reach the 1 million mark in Facebook fans on their branded pages.
For its 20th anniversary, AriZona will take it a step further and put AriZona’s newest flavor in the fans’ hands. The limited edition 20th Anniversary flavor will be voted upon on AriZona’s Facebook page, giving the consumers full control. Fans will even get to design the new packaging, creating the first consumer-designed “big can” ever. The company wants to express its gratitude to its loyal fan base by giving them a chance to truly be a party of AriZona history.
AriZona Beverages USA LLC was founded in Brooklyn in 1971 by Don Vultaggio and John Ferolito and to this day remains a privately held and family-run American business based in Woodbury, NY. AriZona Beverages—makers of AriZona Iced Tea, waters, juices, energy drinks, sports drinks and powdered tea mixes —is the number one ready-to-drink tea in North America and has begun worldwide expansion starting with South America, Europe and Asia. AriZona’s mission is to create the highest quality products, that not only look great, but taste great and are affordable for people to buy. For more information, visit www.drinkarizona.com.