IRVINE, CA–(Marketwire – Nov 13, 2012) – Bazi International, Inc. (OTCQB: BAZI), and its operating subsidiary True Drinks, Inc. (“Bazi”), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced the appointment of Lance Leonard as Chief Executive Officer and President and Dan Kerker as Chief Financial Officer, Treasurer and Secretary.
Mr. Lance Leonard, CEO, President and Director, has 22 years of consumer product experience. He began his career with M&M/Mars working in the confection division holding a series of sales and management roles. At Nestle he managed both national account teams and division sales which included leading the Costco wholesale National Account team. He was appointed Western Zone Manager for Nestle Waters in 2006 where he had responsibility for all sales and marketing in 17 western states. In 2009, Mr. Leonard was appointed Director of Global Customers at Nestle Waters where he helped develop their go-to-market strategies in emerging markets and was responsible for managing one billion dollars in global sales. Mr. Leonard has extensive expertise in the industry, including organizational design. He is a native of California and received his Bachelor’s degree from California State University, Fresno.
Mr. Dan Kerker, CFO, Treasurer and Secretary, is a professional with over 15 years experience in finance and accounting in both private and public entities. He spent seven years as Director of Finance at Anheuser-Busch Sales of Los Angeles, an Anheuser-Busch-owned distributor with over $200 million in annual sales. Prior to joining True Drinks he spent two years working as CFO for Environmental Packaging Technologies in Houston, Texas, and Regeneca, Inc. in Irvine, California. He earned a Bachelors of Science in Finance from California State University, Northridge and an MBA in Finance from UCLA’s Anderson School of Management. At UCLA, he was a Harold M. Williams Fellow for graduating at the top of his class and won the J. Fred Preston Award for Achievement in Finance.
Lance Leonard, CEO of Bazi, commented, “Dan and I are pleased to join the Bazi and True Drinks team after successfully closing our merger transaction. The entire True Drinks team is focused on expanding upon our healthy beverage product line with the initial launch of AquaBall for kids and young adults and the monetization of our valuable assets through various licensing agreements with major entertainment companies. We look forward to providing shareholders with updates as we establish AquaBall within the beverage category.”
About Bazi International, Inc.
Bazi International, Inc., through its operating subsidiary True Drinks, Inc., is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™, the company’s naturally-flavored, vitamin-enhanced water drink that was created as a low-calorie, low-sugar alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com.