bcalm. Named Among Top CPG Products for Innovation and Market Significance at Supplyside West

NEW YORK, NY (November 2012) — Natural stress relief and mental clarity provider bcalm.® Wellness Drink was recently chosen as one of the finalists in SupplySide”s 2012 Editor’s Choice Awards. Five 2012 consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market significance in 10 categories: animal nutrition, anti-aging, beverages, functional food, multivitamins/minerals, nutricosmetics, organic, packaging design, skin care and specialty dietary supplements. One winner in each category will be announced at SupplySide West 2012 during the Editor’s Choice Awards Reception, set for Nov. 6th at The Venetian in Las Vegas, NV.

“For a young brand to get recognized and nominated for SupplySide’s Editor’s Choice Awards, bcalm is truly honored,” says Dan Rummenik, Founder and CEO of Good Life Beverages. “Our years spent on research and development of the proprietary blend of B-vitamins, botanicals, and amino acids that uniquely makes-up bcalm has truly paid off.”

Founded in Boston in 2011 and now based in New York City, Good Life Beverages is on a mission to help people live happier, healthier, and calmer with their bcalm™ wellness drink. With over a year spent on research and development, bcalm is a unique blend of B-vitamins, botanicals, and an amino acid with stress-reducing properties. The functional wellness beverage contains all-natural ingredients that are never artificial to help improve mental clarity and focus while reducing stress and anxiety. The refreshing, lightly carbonated taste of bcalm delivers a calming sensation without causing drowsiness. Each can of bcalm is 8.3 oz and is proudly produced in the USA.

The inaugural Editor’s Choice Awards is among several recent and forthcoming strategic initiatives of the SupplySide Show. The SupplySide West event draws 12,000 attendees and offers more than 1,500 exhibit booths showcasing innovative ingredients and technologies from around the world. “CPG innovation and excellence drives the economy forward,” said VIRGO’s CEO John Siefert. “And we are thrilled to be recognizing the market significance of these products with our first Editor’s Choice Awards.”

For more information about Good Life Beverages or bcalm. visit www.drinkbcalm.com. Look for bcalm on Facebook and follow on Twitter (@bcalm).