Bcalm Wellness Drink Gains New Distribution at The Fresh Market

NEW YORK, NY/BOSTON, MA (October 2012) — Continuing its expanded product reach and distribution, New York- and Boston-based Good Life Beverages recently signed a distribution sales agreement with specialty foods store giant The Fresh Market (TFM). The Fresh Market will carry and sell Good Life Beverages’ new wellness drink, bcalm.™ (www.drinkbcalm.com) in 70 of its 125 gourmet supermarkets strategically
located throughout the Southeast, Midwest, Mid-Atlantic, and Northeast regions of the United States.

“In line with our strategic expansion plan, we are pleased to partner with The Fresh Market,” says Dan Rumennik, Founder and CEO of Good Life Beverages. “With their 30-year history of providing customers with quality products and exceptional service, we are confident to meet the expected increase in consumer demand for bcalm nationwide.”

bcalm is the latest in natural, functional wellness beverage that delivers calming and stress relief without the effect of drowsiness. Rumennik, a Harvard Business School graduate, is proud of bcalm’s ingredients and health benefits. The three key components of the drink include B-vitamins (B3, B5, B6, and B12), natural botanicals such as Anise, Ginkgo Biloba, Chamomile, and Wild Green Oat and, hydrolyzed casein – a calming, warm milk amino acid that is found to decrease and alleviate stress-related symptoms and conditions.* This unique blend of ingredients and formulation found in bcalm is perfect for the healthy and discerning consumers.

“We are pleased to welcome bcalm to our offering of carefully selected, high-quality functional beverage products,” says Mathis Martines, The Fresh Market’s Grocery coordinator for beverages. “As a new supplier, Good Life Beverages will provide our customers the calming, healthy benefits and refreshing taste that are unique to bcalm.”

About Good Life Beverages

Founded in 2011 in Boston, MA Good Life Beverages is on a mission to help people live happier, healthier, and calmer lives with its bcalm wellness drink. Backed by extensive research and development, bcalm is a unique blend of B-vitamins, botanicals, and an amino acid with stress-reducing properties. The functional wellness beverage contains all-natural ingredients that are never artificial to help improve mental clarity and focus while reducing stress and anxiety. The refreshing, lightly carbonated taste of bcalm delivers a calming sensation without causing drowsiness. Each can of bcalm is proudly sourced and produced in the USA. Currently, bcalm is available in the New York, NY and Boston, MA areas with expansion plans to distribute nationally.

For more information about Good Life Beverages or bcalm. visit www.drinkbcalm.com. Look for bcalm on Facebook and follow on Twitter (@bcalm).