December 10, 2012 — Boxed Water is Better enters extended partnership with C3 Presents Boxed Water is Better announced today, a strategic partnership with C3 Presents, entertainment company and producers of premier music festivals such as Lollapalooza, Austin City Limits, Austin Food and Wine Festival, and many other national and international events, as the official contract water provider for many of their events in 2013. Earlier this year, Boxed Water is Better was the contract water supplier for Lollapalooza and Austin City Limits, music festivals that take place in Chicago and Austin, TX. Both festivals experienced attendance of over 200,000 each.
“Lollapalooza was a huge turning point for the brand as it marked not only our first time providing water to such a large event but our first co-brand. We”ve been fans of the festivals outside of business for years so it was just a huge honor to be there as a vendor.” says Boxed Water is Better Founder, Benjamin Gott.
“Boxed Water has been a great partner for our festivals.” says Sam Elkin, Sponsorship Operations for C3 Presents. “The customizable packaging allowed us to put #Lolla right on the carton, which substantially increased our social media impressions during the weekend. A big factor in choosing Boxed Water was because of their environmentally friendly packing; as a company, we strive to be as green and socially conscious as we can and their product helped us reduce excess waste causedby using plastic bottles. We look forward to continuing our relationship with them and helping them grow as a company.”
“C3 has shown such incredible enthusiasm and confidence in our brand and we are both honored and humbled for their commitment going forward.” says Kyle Lenkey, Brand Operations for Boxed Water is Better. “Their entire organization takes sustainability very seriously which aligns well with our company values. The response we witnessed earlier this year at Lollapalooza and ACL was tremendous and we look forward to keeping festival attendees hydrated with a more sustainable water option in 2013.”
Boxed Water is Better has experienced tremendous growth in existing markets while growing it”s domestic distribution into new regions in 2012. After successfully testing international availability earlier this summer, Boxed Water is Better announced Australia as the first market for international expansion.
About Boxed Water is Better
Part sustainable water company, part art project, part philanthropic project, and completely curious. Boxed Water Is Better®, is a boxed water company. Created in early 2009, Boxed Water is Better is run by a small team of young entrepreneurs new to the beverage industry. The company currently has offices in Grand Rapids, Michigan and Los Angeles, California and is currently produced and filled in Holland, Michigan. About C3 Presents C3 Presents is a international event production and concert promotion company. On top of premier events like Lollapalooza and Austin City Limits, C3 Presents offers production and promotion of concerts, live experiences, and private events. Annually, the company works with over 1,000 events in a host of settings such as arenas, theaters, and casinos across the US and abroad. In addition to being the third-largest promoter domestically, C3 Presents has recently expanded services into international markets with events such as Big Day Out in Australia and expanding Lollapalooza into Brazil and Chile.