Dutch Bros. Announces ‘Dutch Bros. Blue Rebel’ Energy Drink Line

Coffee Company’s Exclusive New Product Available at All Drive-Thru Locations

GRANTS PASS, OR–(Marketwire – Apr 2, 2012) – Dutch Bros. Coffee has launched Dutch Bros. Blue Rebel, an exclusive new energy drink developed by and for the Grants Pass, Ore.-based company. The 8.4-oz. cans will be available at all Dutch Bros. drive-thrus.

“We’re stoked to be adding a Dutch Bros.-exclusive energy drink to our product line-up,” said Travis Boersma, co-founder of Dutch Bros. Coffee. “After hours of testing and tasting, we landed on a flavor profile that beats every other energy drink on the market, perfect for both our infused energy drink recipes and, most importantly, our fans’ enjoyment. We know our customers are going to love the taste of Dutch Bros. Blue Rebel as much as we do.”

Dutch Bros. Blue Rebel will be available in regular or sugar-free and will be sold as a standalone, flavor-infused or blended beverage. Dutch Bros. Blue Rebel is canned by Portland Bottling Company in Portland, Ore.

About Dutch Bros. Coffee

Founded in Southern Oregon in 1992 by brothers Dane and Travis Boersma, Dutch Bros. Coffee is the country’s largest privately held, drive-thru coffee company. The company has nearly 200 locations in Oregon, California, Washington, Idaho, Nevada, Colorado and Arizona. Each store serves a large variety of specialty coffee drinks made with a premium private bean blend and roasted fresh daily. Last year, Dutch Bros. served more than 28 million cups of coffee. Dutch Bros. Coffee gives back one percent of gross sales to its communities. In 2011, the company donated more than $1 million to nonprofit organizations including local food banks, Muscular Dystrophy Association, American Cancer Society, Boys & Girls Clubs of America and many other organizations. Dutch Bros. Coffee is headquartered in Grants Pass, Ore. For more information about franchising, or to learn more about Dutch Bros., visit www.dutchbros.com, Facebook and Twitter.