February 20, 2012, East Hartford, CT – Hockey Soda Beverage Company, LLC signed an agreement to become the Official Energy Drink of the upcoming Magnolia Pictures release of Goon, starring Seann William Scott, Jay Baruchel, and Liev Schreiber and will sponsor the New York City Movie Premier on Thursday, February 23rd.
“We are very excited to align ourselves with Magnolia Pictures and the Goon movie”, Hockey Soda Beverage Company’s President Joe Bonfiglio said. Hockey Soda® Energy coincides with the look and feel of this movie as well as our demographics. Goon is a great launching pad for our product.”
Magnolia Pictures with Hockey Soda® Energy are currently running weekly contests on their social media outlets. Weekly winners receive various Goon movie items and cases of Hockey Soda Energy. “We have seen a spike in sales through our social media efforts, Bonfiglio said. It’s been fun reading all the comments from our followers and fans who are excited about our product and the upcoming release of Goon.”
Goon will be available On Demand, February 24th and in Theatres March 30th. Hockey Soda® Energy is in various locations throughout the U.S. with plans for distribution in Canada by late 2012.
About Hockey Soda Beverage Company, LLC
Hockey Soda Beverage Company, LLC was founded to launch the first ever 8.4 oz Hockey Energy Drink. Hockey Soda® Energy is a fully carbonated cola-citrus blend, giving Hockey Soda® Energy a unique soda flavor versus the tart, fruit-like taste of most energy drinks. It contains L-Glutamine which studies have shown can minimize breakdown of muscle and improve protein metabolism. For athletes Glutamine may help protect the immune system from overtraining stress.
Although Hockey Soda® Energy is a beverage brand made with the hockey player in mind and those living the hockey lifestyle, our drink has grown in popularity and currently endorsed by professional athletes in Major League Baseball (MLB) and the National Hockey League (NHL).