New site offers enhanced social integration and streamlined product information
February 07, 2012 — Icelandic Water Holdings ehf, makers of the award-winning,CarbonNeutral® premium natural spring water Icelandic Glacial, announced today the launch of the company’s new official website, www.icelandicglacial.com, with a variety of new enhancements that offer consumers a interactive and informative destination for consumers. The transformation includes a completely refurbished look and feel that’s highlighted by a new blog feature, remodelled storefront and an updated “About” section that informs visitors of Icelandic Glacial’s one-of-a-kind purity, bottling process and green credentials.
The revamped site aims to create an online community with a new blog feature where users can stay up to date on Icelandic Glacial’s on-going event participation, view photos, read important company announcements and enjoy commentary from magnetic Chairman and Co-Founder Jon Olafsson.
“Direct interaction with our existing and potential customers is of the highest importance to all of us at Icelandic Glacial,” said Jon Olafsson, Chairman and Co-Founder, Icelandic Glacial. “The new design of our website allows us to take communications to the next level by providing anyone the full gamut of IG’s distinctive process and definitive purity, neatly laid out in one convenient portal.”
Additional upgrades include a full renovation to the online store which makes acquiring Icelandic Glacial water easier than ever. Customers are able to purchase the exceptionally pure water in a variety ofsizes and quantities and have it delivered direct to their doorstep.
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About Icelandic Glacial Natural Spring Water™
Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.
The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.
As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be releaed in 2012.
Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.
For more information about Icelandic Glacial™, visit www.icelandicglacial.com. Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”