Ken Kurtz Joins Bai Executive Team

Hamilton, N.J. (Dec. 5, 2011) –Bai Brands, the makers of bai and bai5 antioxidant infused beverages, announced today that Ken Kurtz, former SVP at Fiji Water will join the executive team. Ken has over 20 years of working with premium beverage companies including E&J Gallo, Boston Beer Company and most recently FIJI Water. While at FIJI Ken was responsible for building a world class sales organization and creating the #1 selling premium bottled water in the United States. Ken’s background, experience and passion in driving “best in class” beverage brands to reach their fullest potential, along with his desire to build and lead world class sales teams, has led him to bai.

“bai is the most relevant beverage brand in the market today. More than ever, consumers are paying closer attention to what they put in their bodies and are looking to make healthier choices. At bai we’ve created an antioxidant packed powerhouse that’s 100% natural, low in calories and tastes amazing. Who knew healthy could taste so good?” says Kurtz.

The company’s solid financing and investment from some of the most respected members of the industry including Rohan Oza, Ken Sadowsky and Former Senator Bill Bradley is impressive and will be a great resource as bai continues to grow. Combine this with several major players in the DSD system including the Honickman Group, NIDA and Haralambos, bai has the capabilities to compete with, and deliver in every retail channel of trade.

Created by entrepreneur and coffee industry pioneer Ben Weiss, bai is an all-natural, low calorie, antioxidant infusion. The 11 bold, fresh fruit flavors found in bai and five calorie bai5 come from 100% natural ingredients and organic sweeteners. And just one bottle of bai contains the same antioxidant levels as a bowl of blueberries and provides 250% of the Average American’s Daily intake of antioxidants.

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