Buford, GA (February 2012) – Nanutrients LLC, maker of all-natural, great tasting YOUR Water today announced a new distribution agreement with Preferred Beverage Distributors, Inc., increasing product availability throughout the 5 boroughs of New York in March of 2012. “We’re very excited about the partnership,” said Gene LaPine, CEO and Co-Founder of Nanutrients, LLC.
“Securing a distribution agreement in New York is key to the success of YOUR Water. Product availability in the market increases brand awareness and provides consumption opportunities for key consumers who live in and visit the city.”
Co-Founder and Executive Vice President Jeff Lobus said, “Preferred Beverage is the perfect partner for YOUR Water as both companies are looking to make their impact on the New York market by offering unique beverages that satisfy consumers’ needs for healthier lifestyles. This allows our brand to obtain critical share of mind with a distributor team that is experienced in the beverage category and hungry to build its retailer landscape. Lou Ferraro and his team believe in the YOUR Water platform and will undoubtedly be great ambassadors for our brand now and well into the future.”
Lou Ferraro, owner operator of Preferred Beverage Company adds, “The passion and energy the YOUR Water team brings to my guys coupled with the brand’s unique competitive advantage presents New Yorkers with a fresh and exciting water option. There is no doubt that we are fortunate and ready to bring YOUR Water, and its functional and great tasting benefits, to this great city!”
In addition to New York, YOUR Water is launching with a select number of retailers throughout the eastern US in the spring of 2012.
“We have taken a targeted approach to build the brand with key customers to properly educate consumers thus creating organic demand as opposed to launching everywhere at once,” says LaPine.
YOUR Water uses cutting edge wet nano-technology to create true cellular absorption that offers astounding functional benefits while providing a pure and fresh taste. Nutrients are encased in water clusters, not mixed from powders like other vitamin and nutrient enhanced beverages, which help the body achieve peak performance while staying effectively and efficiently hydrated.YOUR Water is available in 7 different varieties to meet consumers’ demanding lifestyles. Functions and flavors include Agility, Energize, Hydrate, Mango, Pomegranate-Acai, Dragon Fruit and Lemon.
About Nanutrients, LLC
The company was founded in March of 2011 by former Glaceau employees, Gene LaPine and Jeff Lobus who were looking for ground-breaking technology to take the beverage category to the next level. YOUR Water fills the void where all other enhanced beverages have fallen short; the delivery of nutrients at quality absorption rates to YOUR body. For more information, go to www.yourwaterblog.com.