Pulse Secures Distribution in Minnesota Through Norri Distributing

DENVER, CO–(Marketwire – Feb 29, 2012) The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse”), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured distribution in Minnesota, through Norri Distributing based in northern Minnesota and established in 1951. Norri distributes a few major brands of beer including Miller and non-alcoholic beverages to the northern region of Minnesota. This agreement fills in a missing area in Minnesota that Bernicks Distributing does not reach. Norri recently bought out a local competitor who has increased Norri’s breadth of brands and reach and they are committed to aggressively grow both the beer and non-alcoholic ends of their business. Bob Norri, CEO of Norri Distributing, said, “We look forward to selling and growing Cabana with its eye catching packaging and awesome taste.”

Bob Yates, CEO of Pulse, said, “We are looking forward to working with Norri Distributing. They are a high quality distributor with a great reputation and have an aggressive approach to the market which will yield our partnership great rewards.”

Details of the Company’s business and agreements can be found as part of the Company’s continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database. For more information, please visit: www.pulsebeverage.com.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures, distributes and markets Cabana™ 100% Natural Lemonade and is preparing to “red carpet” distribute its flagship beverage product PULSE® NutriPurpose™ brand originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.