Pulse Secures Distribution Into Washington State Through Corwin Beverage Company

DENVER, CO–(Marketwire – Apr 17, 2012) – The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse”), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured distribution into Washington State through Corwin Beverage Company which began distribution in 1941 and now has more than 100 delivery vehicles servicing four counties in Southwest Washington State. Pulse aims to complete state-wide distribution within a month.

Over the past 70 years, Corwin’s original offerings have grown to a product line of 300-plus beverage brands to fit any lifestyle. Major brands they distribute are: Gatorade, Pepsi, Dr. Pepper, Sierra Mist, Brisk, Mountain Dew, Crush, Aquafina, SoBe, Starbucks, Seattle’s Best, Lipton and AMP to name just a few. Prior to Corwin’s distribution of Cabana™ 100% Natural Lemonade they had no all natural lemonades in their beverage line-up. John Hartney, VP of Sales of Corwin, said, “The lemonade category has had tremendous growth over the past couple of years. We are excited to partner with Pulse which offers a high quality great tasting all natural lemonade. In order to meet the ever changing needs of our customers it is important for us to offer a wide variety of products like Cabana™ 100% Natural Lemonade.”

Bob Yates, CEO of Pulse, said, “Corwin Beverage is an outstanding beverage company who is known for quality products and service. We are pleased to have them as a Cabana distributor. Our goal is to work with the best distributors in each region and we are pleased about Corwin’s award winning sales and service.”

Paddy Sheya, VP and National Sales Manager of Pulse, said, “We are very excited to have Corwin Beverage as our first entry into the US Pacific Northwest; Corwin is a very well respected beverage company which not only services traditional supermarkets and C-Stores but provides a very impressive food service division that will be a major asset in building brand awareness.”

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to “red carpet” its flagship beverage product PULSE® NutriPurpose™ originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.