The Cover Athlete of Madden 2012 Encourages Athletes to Refuel With Protein Fortified Chocolate Milk
PHOENIX, Feb. 28, 2012 /PRNewswire/ — Shamrock Farms Rockin’ Refuel™ announced today that it is launching a national advertising campaign with star running back and cover athlete for EA SPORTS Madden NFL 12, Peyton Hillis. Protein beverages are a growing category, and Rockin’ Refuel is a first-of-its’-kind sports recovery beverage that provides high quality protein and other essential nutrients naturally because it’s 100% real milk. The ads will appear in top sports and athletic publications including Sports Illustrated, Muscle & Fitness and Muscle & Body as well as several popular websites targeted towards active men.
“There are several protein drinks beverages to choose from, but only Rockin’ Refuel combines great taste with the protein I need for my muscles to recover properly after intense training,” said Hillis. “I’m excited to be featured in the new Rockin’ Refuel ads because it’s a product that me and my teammates enjoy having after practices and games.”
Hillis has become a fan favorite on every team he has played on because of his bruising running style and intense workout regimen, which includes pulling trucks down gravel roads near his home town of Conway, Ark. His dedication to sports nutrition and work ethic both on and off the field made Hillis the ideal choice to be the face for the Rockin’ Refuel campaign.
Packed with 20 grams of high-quality protein and featuring a 2:1 carb to protein ratio that is ideal for optimal muscle recovery, Rockin’ Refuel is now the protein beverage of choice at more than 100 university and high school athletic programs. It is also the Official Protein Beverage at the nationally renowned St. Vincent Sport Performance facility in Indianapolis, which trains more than 300 professional and amateur athletes. The great taste and natural benefits of 100 percent real low-fat chocolate milk resonates with athletes at all skill levels who prefer a protein beverage not created in a lab.
“Rockin’ Refuel takes the proven muscle recovery benefits of regular chocolate milk to the next level by featuring extra protein,” said Sandy Kelly, Sr. Director of Marketing at Shamrock Farms. “Peyton is an advocate for Rockin’ Refuel because he believes in its nutritional benefits to help improve his game – and he loves the taste.”
In addition to the advertising campaign, Hillis is part of Rockin’ Refuel’s national nutrition education campaign to help players, parents, coaches and athletes of all ages to promote smart sports nutrition and the importance of protein as well as a member of Team Rockin’ Refuel.
Available in chocolate, strawberry and vanilla, the 12 oz. on-the-go bottles are available in major retail and convenience store locations. The brand recently launched a great-tasting 11-oz., shelf-stable variety which can be ordered online.
About Shamrock Farms: Shamrock Farms, one of the largest family-owned dairies in the country, manufactures the brands Rockin’ Refuel, protein-fortified flavored milk and Shamrock Farms Mmmmilk, which can be found in all 22,000 SUBWAY® Restaurants nationwide. Headquartered in Phoenix, Shamrock Farms has its own farm hosting a herd of more than 10,000 cows, and was founded in 1922 in Tucson, Arizona. For more information, visit www.shamrockfarms.net and www.rockinrefuel.com.